Senior Product Manager / Group Product Manager

Role

• To build, grow, and lead market-winning brands in the Andrology & Fertility portfolio through innovative marketing strategies,
• scientific engagement,
• Customer-centric execution,
• Effective field implementation.

Responsibilities

• Develop and execute annual brand strategies and marketing plans
  
• Drive portfolio growth through lifecycle management and new product launch planning.
  
• Conduct market research, competitor analysis, and customer insight generation.
  
• Develop brand positioning, promotional campaigns, visual aids, digital initiatives, and scientific promotional materials.
  
• Monitor brand performance, market trends, IQVIA data, and recommend strategic actions.
  
• Plan and manage marketing budgets to maximize ROI.
  
• Build and maintain relationships with Key Opinion Leaders (KOLs) in Andrology, Urology, IVF, and Fertility