Senior Producer, B2B Influencer Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Producer, B2B Influencer Marketing based in United States.

This role offers the opportunity to lead impactful influencer marketing campaigns that connect leading brands with influential business voices. You will manage complex B2B programs focused on executive thought leaders, industry experts, and strategic storytelling. Working across strategy, production, client services, and influencer relationships, you will help shape campaigns that drive awareness, engagement, and business impact. The ideal candidate combines strong project management skills with deep knowledge of influencer marketing, PR, and B2B communications. You will collaborate with clients, creators, and internal teams to transform complex ideas into compelling content experiences. This position is designed for a strategic and hands-on professional who thrives in a fast-paced, creative environment and enjoys building meaningful industry relationships.

Accountabilities:: The Senior Producer, B2B Influencer Marketing will oversee the planning and execution of sophisticated influencer programs, ensuring seamless delivery from strategy development through completion. This role requires strong ownership of client relationships, influencer partnerships, project execution, and campaign performance.

Lead the development and execution of complex B2B influencer marketing campaigns, ensuring alignment with client goals, audience strategies, and business objectives.

Source, evaluate, negotiate, and manage relationships with executive-level influencers, thought leaders, and industry experts.

Build influencer strategies targeting key business audiences, including executives, decision-makers, and industry stakeholders.

Identify and recruit relevant speakers, creators, and subject-matter experts based on credibility, expertise, and audience relevance.

Lead client and internal meetings by setting agendas, presenting campaign progress, addressing challenges, and providing strategic recommendations.

Translate complex technical products and business solutions into engaging, authoritative storytelling that supports brand positioning.

Manage campaign timelines, budgets, deliverables, and reporting to ensure programs are completed successfully and efficiently.

Create and maintain production materials including campaign briefs, activation strategies, influencer lists, schedules, reports, and client communications.

Partner with cross-functional teams to ensure campaign goals, production requirements, and strategic priorities remain aligned.

Support contract negotiations and ensure influencer agreements are accurate, timely, and aligned with campaign objectives.

Monitor industry trends, cultural moments, and emerging voices to identify opportunities for innovative campaigns.

Travel occasionally to support events, influencer activations, and campaign productions when needed.

Requirements:

The ideal candidate has experience managing influencer marketing, social media, PR, or communications programs, with a strong understanding of B2B audiences and executive-level engagement. You should be comfortable managing multiple projects, presenting to clients, and developing strategic partnerships with influencers and industry experts.

4+ years of experience in influencer marketing, social media, PR, communications, or related fields.

At least 3 years of experience executing B2B influencer campaigns, particularly for technology, fintech, or complex industries.

Experience identifying and managing niche experts, executives, speakers, and thought leaders based on authority and credibility rather than follower count alone.

Strong understanding of public relations strategies, executive visibility programs, media relationships, and influencer engagement.

Excellent written and verbal communication skills, with confidence presenting to senior client stakeholders and executives.

Strong project management and organizational skills, with the ability to manage multiple deadlines and priorities simultaneously.

Ability to manage several strategic client programs at once while maintaining attention to detail and quality.

Experience creating campaign strategies, production plans, reporting materials, and client-facing documentation.

Ability to understand client goals, audience motivations, and business challenges to create impactful marketing solutions.

Entrepreneurial mindset with the ability to take ownership, solve problems, and adapt in a fast-moving environment.

Positive, collaborative attitude with strong relationship-building skills.

Benefits:

Competitive salary range of $98,000 - $110,000 USD.

Compensation based on skills, experience, qualifications, education, and business needs.

Remote work opportunity within the United States (East Coast preferred).

Opportunity to work on innovative influencer marketing campaigns for leading global brands.

Collaborative environment with exposure to technology, entertainment, retail, gaming, and consumer industries.

Chance to build relationships with influential executives, creators, and industry leaders.

Opportunity to contribute to award-winning marketing programs and high-impact brand initiatives.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1