Senior PPC Expert _ E_commerce (Google, Meta, LinkedIn Ads)
Backdrop Source · Coimbatore · hybrid · Posted 27d ago
About a minute. You'll make an account on the way through.
About this role
Important Note: Only candidates who apply through this job link will be considered for the role.
About the Role :This is a hands-on ownership role. You will plan, run and optimize paid campaigns end-to-end across Google, Meta, LinkedIn and other platforms, with direct accountability for revenue and ROAS, not just spend management.
Note: Hands-on PPC experience for an e-commerce (B2B) brand is mandatory.
Key Responsibilities -
Plan, execute and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft (Bing) Ads and other paid channels for North American and European markets.
- Own budget allocation and bidding strategy to hit target ROAS, CPA and CAC across campaigns and markets.
- Drive keyword research, audience segmentation and ad copy/creative testing to continuously improve performance.
- Set up and manage conversion tracking, pixels and tagging (GA4, Google Tag Manager, Meta Pixel/CAPI, LinkedIn Insight Tag), including offline conversion tracking.
- Work with the design and content teams on ad creatives and landing pages; run structured A/B tests.
- Identify and pilot new paid channels (Pinterest, TikTok Ads and others) where they can drive growth.
- Build paid strategy from zero to one for new product lines and new market launches.
- Prepare performance reports and dashboards for leadership with clear insights and next actions.
- Stay updated on platform changes, bidding algorithms and industry best practices.
Required Skills & Experience -
5+ years of hands-on PPC experience, including mandatory experience running campaigns for an e-commerce (B2B) brand.
- Proven track record of managing significant ad spend profitably across Google Ads, Meta Ads and LinkedIn Ads.
- Strong command of GA4, Google Ads Editor, Meta Business Suite and LinkedIn Campaign Manager.
- Hands-on experience with conversion tracking setups, including offline conversion tracking.
- Solid understanding of e-commerce funnels and how paid media connects to revenue goals.
- Analytical, data-driven mindset: able to find the "why" behind performance changes.
- Experience building a paid strategy from scratch, not just optimizing existing accounts.
- Clear communicator who can explain performance and strategy to non-technical stakeholders.
Good to Have
- Experience running campaigns for a Shopify or similar e-commerce store.
- Prior experience marketing to North American and/or European audiences.
- Familiarity with Semrush, Triple Whale or similar attribution/analytics tools
APPLY HERE: https://hiredesk.backdropsource.app/apply/0b2f7c68-d299-4b1b-aefa-6e78246b22ab
Sourced from naukri