Senior Planner

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

We’re looking for a Senior Planner to join the Brand Planning team and lead marketing strategy and execution for an emerging side of our growing business: Enterprise, Payor, and Partnerships. In this role, you’ll lead development of a marketing strategy for B2B audiences in close partnership with cross-functional leaders, including positioning and messaging, audience insights, channel planning, roadmaps and creative executions.

You’ll be the owner of insights and marketing initiatives related to these audiences, and act as the connective tissue between relevant product, creative, research, data, and other teams to ensure consistency and alignment to the overall company and brand strategy.

The ideal candidate is an experienced brand strategist or integrated marketer with a sharp POV, excellent ability to build trust across an organization, and translate ambiguity into actionable and clear plans. Agency and client side experience is a plus, deep B2B knowledge and experience is essential.

What You’ll Be Doing

• Architecting the B2B marketing approach, including understanding landscape, audiences, and most effective marketing channels and methods

• Develop B2B-specific positioning and messaging architectures, elevating unique insights into the enterprise, payor, and partnership industries

• Build and own integrated campaign roadmaps, defining objectives and executional plans to bring campaigns to life effectively

• Serve as the liaison and connective tissue between the B2B business owners and the brand & marketing team, ensuring effective partner support plus brand alignment

• Partner cross-functionally with creative, product, product marketing, lifecycle, research, data, and other relevant stakeholders to drive alignment and clarity

• Develop insights and write creative briefs that translate complex business needs into inspiring direction for creative teams

• Facilitate campaign kickoffs, strategic working sessions, and creative reviews, ensuring all stakeholders are anchored to B2B strategy and campaign objectives

• Ensure all creative output ladders up to the broader brand strategy while addressing the distinct needs and expectations of B2B audiences

• Implement scalable planning and communication rhythms that keep cross-functional partners aligned and work moving efficiently

• Evaluate campaign performance in partnership with analytics, using data to continuously refine messaging strategy and improve business impact

You'll Be a Good Fit If You Have

• 8+ years of experience in brand strategy, brand planning, or integrated marketing—with meaningful B2B experience, ideally spanning both agency and in-house environments

• Strong familiarity with B2B marketing dynamics, including longer sales cycles, hard to reach audiences, and specific seasonality dynamics

• A proven track record of developing positioning and messaging for B2B audiences, multisided marketplace and/or health care experience a plus

• Demonstrated expertise in writing creative briefs, developing messaging frameworks, and translating complex business needs into clear strategic narratives

• Experience working cross-functionally in fast-moving organizations, with the instincts to build trust and drive alignment without direct authority

• A strategic yet hands-on approach—equally comfortable developing the vision and rolling up your sleeves to make it real

• Exceptional communication and influence skills, with the ability to navigate ambiguity and bring clarity to complex or emerging business areas

• A proactive, solutions-oriented mindset and a genuine passion for building brands with consistency and purpose

Employment Type: Full Time, Exempt Base Compensation: The base compensation range for this position is:

Hybrid Commitment: $161,000 - $197,000 USD Annually

This role is hybrid (onsite from our NYC hub location three days per week: Tuesday, Wednesday, Thursday). Arrangements include travel 2–3 times per year (e.g., company and department offsites).

Full Time Employee Benefits:

• Health Benefits: Comprehensive medical, dental, vision, life, and disability coverage.

• Grow for Grow: No cost access to therapy through the Grow platform (available to US employees)

• Financial Wellness: Retirement savings programs and equity opportunities to help you invest in your future.

• Flexible Time Off, Paid Holidays & Winter Break: Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge

• Parental Leave: Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.

• Mental Health Mornings/Afternoons: Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break.

• Wellness & Development Stipend: Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources.

• Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations.

• Home Office & Meals: Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees.

• Additional Perks: A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Use of AI Tools: We use certain AI and automated tools to support recruitment. These tools help our team review applications, organize interviews, detect potential application integrity issues, and maintain interview records; they do not make final hiring decisions.

Application Review: Ashby's AI-Assisted Application Review helps review application materials against role-specific criteria and may flag potential fraud or integrity issues for recruiter review. All advancement decisions are made by our human recruiting team after independent review. See Ashby's AI Bias Audit Report https://trust.ashbyhq.com/item/ai-bias-audit-report.

Interview Recording: We use BrightHire to record interviews, supporting note-taking and consistency across candidates. Learn more https://help.brighthire.ai/en/articles/4484370-brighthire-for-candidates-faq. Interviews are confidential; you may ask your interviewer to stop recording anytime, or opt out in advance https://app.brighthire.ai/candidate-opt-out/kcrUeiitS5Khw5AcWW_jLg. Choosing not to be recorded will not, by itself, affect your candidacy.

AI-Assisted Recruiter Screen: For select roles, BrightHire's AI features may help structure initial recruiter screens and organize interview notes. All responses are reviewed by our recruiting team; no hiring decisions are made by AI alone.

State-specific notices: Depending on your location, you may have additional rights. Illinois: If AI analyzes a video interview, we'll provide notice, explain how it works and what it evaluates, and obtain consent beforehand. New York City: Where required, we'll provide at least 10 business days’ notice before using an automated employment decision tool and explain how to request an alternative process. Maryland: We do not use facial recognition to create facial templates during interviews unless required notice and written consent are obtained.

Questions, accommodation requests, requests for an alternative selection process, objections to recording, or concerns about AI use? Contact talentops@growtherapy.com. We’re happy to help or offer an alternative way to participate.