Senior Performance Marketing Specialist

We're looking for a Senior Performance Marketing Specialist to join our Performance Marketing team. This role is ideal for someone with strong expertise in B2B demand generation, paid media strategy, campaign optimization, reporting, and marketing analytics.

You will be responsible for planning, executing, and optimizing paid campaigns across multiple channels while transforming campaign performance into actionable insights that drive pipeline growth and business decisions.

This is a highly analytical role requiring close collaboration with the marketing and sales teams to ensure campaigns generate measurable business outcomes.

Role and Responsibilities

Paid Media Strategy & Campaign Management (60%)

• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), LinkedIn Ads, and other paid acquisition channels.
• Manage campaign budgets to maximize ROI and pipeline contribution.
• Conduct keyword research, audience segmentation, bidding strategy optimization, and competitor analysis.
• Optimize campaign structure, targeting, creatives, landing pages, and conversion tracking.
• Execute ABM (Account-Based Marketing) paid campaigns targeting strategic enterprise accounts.
• Continuously monitor campaign performance and implement data-driven optimizations to improve CTR, conversion rate, CPL, and ROAS.
• Collaborate with the content lead and designers teams to develop high-performing ad creatives and messaging.

Performance Analytics & Reporting (40%)

• Develop and maintain marketing dashboards using Looker Studio, HubSpot, Google Analytics 4, LinkedIn Campaign Manager, Google Ads, and Microsoft Ads.
• Build standardized reporting frameworks that provide visibility into campaign performance, pipeline generation, and marketing contribution.
• Analyze campaign performance across channels and identify optimization opportunities.
• Monitor lead quality, Lead conversion, opportunity creation, and pipeline influence.
• Support attribution analysis and marketing performance measurement.
• Present insights and recommendations to Marketing leadership through weekly, monthly, and quarterly reports.
• Ensure campaign tracking, UTM governance, and reporting accuracy across platforms.

Required Skills & Experience

• 35 years of experience in Performance Marketing or Paid Media
• Strong hands-on experience managing:
• Google Ads
• Microsoft Ads (Bing)
• LinkedIn Ads
• Strong understanding of B2B lead generation and demand generation.
• Experience managing PPC budgets and optimizing campaigns for pipeline growth.
• Experience with UTM tracking, conversion tracking, attribution models, and campaign measurement.
• Strong analytical mindset with the ability to translate complex data into actionable insights.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Proficiency in:
• Google Analytics 4
• Looker Studio
• Google Tag Manager
• HubSpot CRM
• Google Sheets