SENIOR PERFORMANCE MARKETING SPECIALIST GOOGLE ADS

Location: Jaipur

Experience: 4–6 years

Employment Type: Full-time

Company: Eplanet Soft

ABOUT THE ROLE

Eplanet Soft is looking for an experienced Senior Performance Marketing Specialist with strong expertise in Google Ads, paid search, campaign strategy, conversion optimization, and performance analysis.

The ideal candidate should be capable of independently managing performance marketing campaigns, optimizing budgets, improving lead quality, reducing acquisition costs, and delivering measurable business growth.

This role requires someone who understands not only how to run Google Ads campaigns, but also how to connect campaign performance with leads, conversions, revenue, and overall business objectives.

KEY RESPONSIBILITIES

• Plan, launch, manage, and optimize Google Ads campaigns across multiple client accounts.
• Manage Search, Performance Max, Display, YouTube, Demand Gen, Shopping, and remarketing campaigns where applicable.
• Conduct detailed keyword research and build high-intent campaign structures.
• Create and optimize ad groups, ad copy, assets, extensions, audiences, and bidding strategies.
• Continuously monitor campaign performance and identify optimization opportunities.
• Optimize campaigns for CPL, CPA, ROAS, conversion rate, lead quality, and revenue.
• Manage monthly advertising budgets efficiently across campaigns and accounts.
• Perform search term analysis and negative keyword optimization.
• Conduct competitor and market research to identify paid advertising opportunities.
• Improve Quality Score, CTR, conversion rate, and landing-page performance.
• Develop audience strategies using remarketing, customer lists, in-market audiences, and custom segments.
• Build and optimize Performance Max campaigns based on business goals and conversion data.
• Monitor campaign pacing and ensure budgets are utilized effectively.
• Test different ad copy, offers, landing pages, audiences, bidding strategies, and campaign structures.
• Identify underperforming campaigns and implement corrective action plans.
• Work closely with designers and content teams to develop high-performing ad creatives.
• Coordinate with development teams for tracking, landing-page, and technical requirements.
• Prepare weekly and monthly performance reports with clear insights and recommendations.
• Present campaign performance and strategy to internal stakeholders and clients where required.

GOOGLE ADS EXPERTISE

The candidate should have strong hands-on knowledge of:

• Google Search Ads
• Performance Max
• Display campaigns
• YouTube Ads
• Demand Gen campaigns
• Shopping campaigns where applicable
• Remarketing campaigns
• Dynamic Search Ads
• Responsive Search Ads
• Audience targeting
• Keyword match types
• Negative keyword management
• Smart bidding strategies
• Conversion-based bidding
• Budget optimization
• Campaign experiments
• Ad assets and extensions
• Account and campaign structure

PERFORMANCE MARKETING SKILLS

The candidate should understand performance beyond clicks and impressions.

Key focus areas include:

• Cost per lead
• Cost per acquisition
• Return on ad spend
• Conversion rate
• Lead quality
• Customer acquisition cost
• Revenue attribution
• Budget efficiency
• Landing-page conversion
• Funnel performance

The candidate should be able to identify why performance is improving or declining and translate campaign data into clear actions.

TRACKING AND ANALYTICS

The candidate should have strong working knowledge of:

• Google Analytics 4
• Google Tag Manager
• Google Ads Conversion Tracking
• Enhanced Conversions
• UTM tracking
• Event and goal tracking
• Call tracking
• Lead-form tracking
• Cross-domain tracking concepts
• Conversion attribution
• Looker Studio or similar reporting tools

The candidate should be able to troubleshoot basic conversion tracking issues and work with developers when technical support is required.

LANDING PAGE AND CRO

The role requires a strong understanding of how landing pages influence campaign performance.

Responsibilities include:

• Review landing pages for relevance, clarity, usability, and conversion potential.
• Recommend improvements to headlines, CTAs, forms, page structure, and messaging.
• Identify campaign-to-landing-page mismatches.
• Support A/B testing initiatives.
• Work with design and development teams to improve conversion rates.
• Analyze user behavior and conversion patterns to identify opportunities.

CAMPAIGN STRATEGY AND OPTIMIZATION

• Build campaign strategies based on business goals, target audience, geography, competition, and budgets.
• Segment campaigns based on service, product, location, audience, or funnel stage.
• Select appropriate bidding strategies based on campaign maturity and conversion data.
• Scale successful campaigns while maintaining performance.
• Identify wasted spend and reduce inefficient traffic.
• Improve lead quality rather than optimizing only for lead volume.
• Develop remarketing and lower-funnel conversion strategies.
• Recommend budget allocation based on performance and business priorities.

AI AND AUTOMATION

The candidate should understand how automation and AI are changing paid advertising.

Experience with the following will be an advantage:

• Smart bidding
• Performance Max optimization
• AI-assisted ad copy development
• Automated reporting
• Audience expansion
• Creative variation testing
• AI-assisted campaign analysis
• Automated rules and scripts
• Predictive performance analysis

The candidate should know when to use automation and when manual intervention is necessary.

CLIENT AND STAKEHOLDER MANAGEMENT

• Participate in campaign strategy and performance discussions.
• Explain campaign results in clear business language.
• Present recommendations based on data rather than assumptions.
• Communicate challenges, opportunities, and expected outcomes.
• Manage client expectations around budgets, CPL, CPA, ROAS, and scaling.
• Work closely with account managers, SEO teams, content teams, designers, and developers.

REQUIRED SKILLS

• 4–6 years of hands-on Google Ads and performance marketing experience.
• Strong experience managing Google Search campaigns.
• Strong experience with Performance Max.
• Good understanding of Display, YouTube, remarketing, and Demand Gen campaigns.
• Strong keyword research and campaign-structuring skills.
• Hands-on experience with Google Analytics 4.
• Working knowledge of Google Tag Manager.
• Strong understanding of conversion tracking and attribution.
• Experience optimizing campaigns for CPL, CPA, ROAS, and conversions.
• Strong analytical and problem-solving skills.
• Experience managing significant monthly advertising budgets.
• Good understanding of landing-page optimization and CRO.
• Strong Excel or Google Sheets skills.
• Good communication and reporting skills.
• Ability to manage multiple client accounts and priorities.

PREFERRED SKILLS

Experience in any of the following will be an advantage:

• US-market campaigns
• B2B lead generation
• SaaS advertising
• eCommerce performance marketing
• Local lead-generation campaigns
• Healthcare advertising
• Multi-location campaigns
• YouTube advertising
• Microsoft Ads
• Meta Ads
• CRM and offline conversion integration
• Call-tracking platforms
• Looker Studio
• Google Ads scripts
• AI-assisted performance marketing workflows

PERFORMANCE EXPECTATIONS

The Senior Performance Marketing Specialist will be expected to contribute toward:

• Growth in qualified leads and conversions
• Reduction in cost per qualified lead
• Improvement in CPA and ROAS
• Better lead quality
• Higher conversion rates
• Efficient budget utilization
• Reduced wasted ad spend
• Improved campaign quality and structure
• Better conversion tracking and attribution
• Consistent campaign optimization
• Clear and actionable performance reporting

WHAT WE ARE LOOKING FOR

We are looking for someone who thinks beyond:

How can I get more clicks

The right candidate should think:

How can I generate more qualified conversions

Which campaigns are actually contributing to business growth

Where is the budget being wasted

How can we scale performance without sacrificing lead quality

The ideal candidate will combine strong Google Ads expertise, analytical thinking, conversion optimization, tracking knowledge, and business understanding to deliver measurable performance.

WHY JOIN EPLANET SOFT

• Opportunity to manage diverse performance marketing campaigns.
• Exposure to international and growth-focused client accounts.
• Work across multiple industries and campaign types.
• Collaborate with SEO, content, design, development, and strategy teams.
• Exposure to AI-powered advertising and modern performance marketing workflows.
• Strong opportunity for professional growth and campaign ownership.

Interested candidates should apply directly through LinkedIn.