Senior Performance Marketing Manager

• Role: Senior Performance Marketing Manager

• Location: Remote

• Job Type: Full-Time

• Payout: $100k–$150k base + equity. Higher for exceptional candidates.

Role Overview:

We are hiring on behalf of our partner company — a fast-growing Fintech App (digital banking, payments, lending) — for a Senior Performance Marketing Manager to oversee and scale $500k–$1M+/month Google & Meta ad accounts.

Key Responsibilities:

• Own and operate Google & Meta ad accounts hands-on daily including campaign structure, budget pacing, bidding, and optimization across North America and LATAM markets.

• Own and operate Google & Meta ad accounts hands-on daily including campaign structure, budget pacing, bidding, and optimization across North America and LATAM markets.

• Scale user acquisition spend profitably while maintaining CPA, activation rate, and LTV:CAC targets, defending spend decisions with clear data.

• Navigate financial services advertising policies on Meta and Google, ensuring campaigns remain compliant with platform and regulatory requirements around financial products.

• Partner with the creative lead to translate performance signals into actionable creative briefs and implement rigorous testing frameworks (ad formats, trust-building creative, UGC).

• Work closely with product and risk/compliance teams on funnel optimization — from install/sign-up through KYC completion and first transaction.

• Report metrics crisply to leadership including the head of performance, VP of growth, and CEO.

Required Skills & Qualifications:

• 5+ years of hands-on Google/Meta performance marketing experience for fintech, digital banking, payments, or lending apps.

• Personal management of Google & Meta budgets exceeding $500k+/month.

• Fluency in CPA, activation rate, LTV, and campaign architecture analysis for regulated financial products.

• Experience navigating ad policy restrictions specific to financial services (Meta Special Ad Category, Google financial products policy).

• Experience optimizing ad accounts across multiple markets.

• Ability to translate data insights into actionable growth strategies.

• Experience with mobile measurement partners (MMPs) and app-specific attribution

• Familiarity with funnel stages unique to fintech (KYC, account funding, first transaction)

• Experience working with distributed, remote-first teams

How to Apply:

When applying, please share the most impactful performance marketing campaign you've personally led, including the objective, monthly budget, advertising platforms, and measurable business results. Please also upload your CV or Resume as part of the application.

Equal Opportunity Employer:

We hire based on skills and expertise. All qualified candidates are welcome regardless of background, experience, or prior employment history. Applications are reviewed solely on demonstrated technical ability and qualifications.