Senior Performance Marketing Manager: Growth (High-Risk & Subscription Verticals)

Company Description iRGB Technologies, part of iRGB - Multinational Corporation Services, is an enterprise media technology company that helps broadcasters, media companies, creators, production houses, and enterprises build, launch, and scale streaming businesses. The company delivers end-to-end solutions for OTT platforms, mobile and Smart TV applications, Video CMS, FAST channels, live streaming, AI-powered media workflows, and cloud infrastructure.

Employment Type: Full-Time

Experience: 6-10 years in performance marketing, with at least 3 years in a high-risk or policy-sensitive vertical

Role Overview

We are looking for a hands-on Senior Performance Marketing Manager to own paid acquisition and growth across OTT/streaming, healthcare and wellness, and betting/gaming (RMG) products. You will scale campaigns profitably in environments where ad policies are strict and account health is as critical as ROAS.

This role is not for generalist digital marketers. We need someone who has managed restricted categories, handled account suspensions, and still delivered revenue growth.

What You Will Own

Plan, launch, optimize and scale campaigns across Meta Ads, Google Ads (Search, YouTube, UAC/App campaigns) and other performance channels such as programmatic, native and affiliate/network partners.

Own the full funnel: Ad → Landing Page/App → Registration → Trial/Deposit/Subscription → Revenue → Retention.

Take full accountability for ROAS, CAC, CPA, CPI, CVR, LTV and Revenue, and be able to explain what drives each.

Role Description This is a full-time, on-site role based in Noida for a Senior Performance Marketing Manager: Growth (High-Risk & Subscription Verticals). The role focuses on designing and managing performance marketing strategies for high-risk and subscription-based products, including acquisition, retention, and lifecycle campaigns across paid search, paid social, display, programmatic, and affiliate channels. The person in this role will analyze campaign data, optimize bids and creatives, manage budgets and ROAS, and develop testing roadmaps to drive sustainable growth. They will collaborate closely with product, data, compliance, and creative teams to ensure that all campaigns meet regulatory requirements, brand guidelines, and business objectives. The role also involves stakeholder reporting, developing growth playbooks, and overseeing agency or partner relationships to maximize performance and scalability.

Qualifications

• Candidates should possess strong performance marketing skills, including expertise in paid search, paid social, display, programmatic, and affiliate marketing for growth-focused campaigns.
• Candidates should possess analytical and data skills, such as proficiency with marketing analytics tools, A/B testing, cohort analysis, funnel optimization, and ROI/ROAS tracking.
• Candidates should possess subscription and growth marketing skills, including experience with user acquisition, retention, lifecycle marketing, and scaling subscription or recurring revenue models.
• Candidates should possess risk and compliance-related skills, with experience operating in or adjacent to high-risk verticals and managing campaigns in line with regulatory and platform policies.
• Candidates should possess strategic and communication skills, including the ability to develop growth strategies, present insights to stakeholders, and collaborate effectively with cross-functional teams.
• Relevant qualifications include several years of performance marketing experience in digital or media businesses, preferably in subscription or high-risk sectors, and familiarity with streaming or OTT environments.
• A bachelor's degree in marketing, business, analytics, or a related field is beneficial; experience leading teams or managing agencies is a strong advantage.