Senior Performance Marketing - ITM @ Navi Mumbai

How to Apply:

Interested candidates are requested to share their updated CV at
[email removed]

Manasi-[phone removed]

Organization: ITM Group of Institutions (www.itm.edu)
Working Days: 6 Days (2nd & 4th Saturday and Sundays Off)
Shift Timing: 9:30 AM 6:00 PM

Benefits:

• Provident Fund (PF)
• Gratuity
• Mediclaim (in addition to salary)
• 36 Paid Leaves Annually
• Flexible Work Environment

Required Skills & Qualifications

• 2 to 6 years of hands-on experience in Performance Marketing.
• Strong expertise in Google Ads & Meta Ads.
• Experience in lead generation campaigns (mandatory).
• Deep understanding of conversion tracking, pixels, and UTM parameters.
• Strong analytical mindset and data interpretation skills.
• Experience managing monthly ad budgets of 5L+ preferred.
• Proficiency in Excel / Google Sheets for data analysis.

Role Overview

We are seeking a data-driven and growth-oriented Senior Performance Marketing Executive to lead and optimize our paid marketing initiatives across digital platforms. The ideal candidate will be responsible for driving high-quality leads, improving ROI, and scaling performance campaigns through strategic planning, execution, and continuous optimization.

Experience in the Education sector (Ed-Tech / Higher Education / Admissions marketing) will be considered a strong advantage.

Key Responsibilities

1. Campaign Strategy & Execution

• Plan, execute, and scale paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other relevant platforms.
• Develop funnel-based marketing strategies focused on lead generation and application conversions.
• Manage budgets effectively to maximize ROI and reduce CPL.

2. Performance Optimization

• Monitor campaign performance daily and optimize based on key KPIs (CPL, CPA, ROAS, Lead App conversion).
• Conduct A/B testing of creatives, landing pages, and targeting strategies.
• Improve quality score, CTR, and conversion rates across platforms.

3. Lead Quality & Funnel Management

• Work closely with CRM and admissions teams to track lead-to-application conversion.
• Implement tracking systems (UTMs, Pixels, CRM integrations).
• Optimize campaigns based on application quality, not just volume.

4. Analytics & Reporting

• Prepare weekly and monthly performance reports.
• Analyze campaign performance using Google Analytics, GA4, Ads Manager, and CRM dashboards.
• Provide actionable insights for growth and scaling.

5. Creative & Landing Page Collaboration

• Collaborate with the design and content teams for high-performing ad creatives.
• Suggest improvements in landing page structure and conversion flow.
• Work on performance-driven messaging.