Senior Performance Marketing Executive

JOB DESCRIPTION

Senior Performance Marketing Executive

Function Marketing Demand & Growth

Location Andheri West, Mumbai

Employment Type Full Time

Working Timings MonSat | 9:30 am to 6:30 pm

Compensation 12 to 18 LPA (exceptions considered for exceptional candidates)

About RINGS & I

RINGS & I is Indias first designer diamond ring studio, offering personalized, made-to-order diamond rings through a truly omnichannel, tech-enabled experience. 1200+ unique designs offer a diverse range of diamond rings, catering to every style of taste and occasion.

Role Summary

The Senior Performance Marketing Executive is a hands-on execution role responsible for running, maintaining and continuously improving the paid acquisition engine for the brand. Meta will be the primary channel, with the role owning day-to-day campaign execution, optimization, creative testing, budget management and performance analysis. The role requires strong analytical judgement, disciplined execution and the ability to use data and AI effectively to continuously improve campaign performance. Working knowledge of Google Ads is a plus, along with curiosity to explore emerging performance channels as the business scales.

Why This Role Exists

Marketing is a critical part of the demand engine supporting the company's expansion. Within Demand & Growth, Performance Marketing is responsible for generating qualified demand and driving customers into our stores. We have already built and tested our core acquisition funnel. The next phase is about: Maintain Optimize Scale Replicate. The Senior Performance Marketing Executive will execute and continuously improve this playbook and help replicate it as the company enters new cities.

What You Will Do Day-to-Day

• Run and optimize Meta Ads campaigns end-to-end, including campaign setup, audience targeting, creative testing, budget pacing and scaling.
• Work within a high-consideration purchase funnel where the advertisement is the beginning of the journey toward a qualified store visit.
• Track and analyse campaign and funnel-stage performance rather than relying only on platform-level metrics.
• Run fast, structured creative tests across formats, hooks, propositions and communication angles.
• Analyse creative performance using metrics such as CTR, hook rate, hold rate and cost per result.
• Translate campaign data into clear inputs for the creative/content team on what should be tested next.
• Maintain clean campaign naming, UTM tagging and account hygiene to ensure reliable reporting.
• Prepare weekly and monthly performance reporting.
• Monitor spends closely and ensure campaigns remain within approved budgets and pacing plans.
• Identify underperforming campaigns early and optimize or reallocate spends accordingly.
• Escalate campaign delivery issues, disapprovals, tracking breaks or performance drops promptly, with the diagnosis and relevant data attached rather than only flagging the problem.
• Build working familiarity with Google Ads and progressively explore relevant emerging paid acquisition channels

Key Performance Indicators

Budget Control & Efficiency (Ad Spend)

CPM optimisation & control within set threshold

CTR threshold

Target Reach

Target Impressions

Number of qualified visits

Cost per visit

Cost Per Acquisition

Overall Success Metric

Qualified Store Visits generated through Performance Marketing. Platform metrics measure the health and efficiency of the channel, but the ultimate measure of success is whether Performance Marketing consistently generates qualified customers who visit our stores.

Growth Path

This role offers a fast-track growth opportunity based on demonstrated capability and ownership:

Senior Performance Marketing Executive Performance Marketing Manager Demand Growth

The intended journey can happen over approximately three years, with progression based on performance and the ability to take on broader ownership not tenure.

Selection Process

Profile shortlisting by the Hiring Manager and Karan

Round 1 Screening with Amol (slots coordinated by Karan)

Round 2 In-person interview with Karan, followed by an SHL assessment (Analytical and Management)

Final Round — Panel interview with the Hiring Manager and HR