Senior Performance Marketing Executive

Role & responsibilities

Channel Management: Own and manage all performance marketing channels including Google Ads, Meta, LinkedIn, and other platforms.

Strategy Development: Build and execute performance marketing strategies aligned with business goals.

Integrated Marketing Programs: Design and execute multi-channel programs to target and engage audiences effectively.

Display Marketing: Develop and manage display campaigns to boost lead generation and brand visibility.

Analytics & Reporting: Monitor and analyze performance metrics, delivering actionable insights to improve ROI and achieve KPIs.

Budget Management: Allocate and manage budgets to maximize returns.

Scripting: Comfortable with Apps Script, Google Ads Scripts, and building AI-driven workflows for performance marketing.

Collaboration: Partner with sales, product, and creative teams to ensure cohesive execution.

A/B Testing: Run experiments to continuously improve efficiency and outcomes.

Market Research: Stay updated on industry trends, tools, and best practices in digital marketing