Senior Performance Marketer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Marketer based in Brazil.

This is a hands-on growth role focused on scaling paid acquisition for a rapidly growing AI product with a global user base. You will own one or more major acquisition channels and be responsible for turning strong campaigns into scalable growth engines. The role combines performance marketing, creative experimentation, funnel optimization, analytics, and media strategy. You will work closely with senior marketing leadership and cross-functional teams to identify opportunities and move quickly from insight to execution. A major focus will be testing new channels, improving CAC and ROAS, and building systems that support aggressive user-growth targets. You’ll operate in a highly autonomous, fully remote environment where speed, experimentation, ownership, and measurable results are central to how the team works. This is an opportunity to have a direct impact on the growth of a category-defining AI product at significant global scale.

Accountabilities:: Own and scale one or more paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads, or native platforms, with the opportunity to expand scope based on performance.

Manage campaign execution end-to-end, from setup and targeting through optimization, scaling, reporting, and performance improvement.

Build and optimize scalable acquisition funnels with ambitious growth objectives and a strong focus on CAC, ROAS, LTV, retention, and conversion.

Run high-velocity experiments across creatives, audiences, placements, offers, landing pages, and funnel stages to identify scalable growth opportunities.

Monitor campaign performance daily using analytics and attribution tools such as Voluum, GA4, internal dashboards, and other relevant platforms.

Analyze CPA, ROAS, retention, cohort behavior, and other performance indicators to inform strategic and tactical decisions.

Develop and maintain reporting frameworks, dashboards, and performance-tracking systems that enable fast, data-driven decision-making.

Lead the creative briefing process by identifying effective hooks, formats, messaging angles, and concepts based on campaign performance.

Partner with content and product teams to develop and continuously optimize high-converting landing pages and user journeys.

Establish processes to reduce creative fatigue, accelerate testing cycles, and increase the volume of successful experiments.

Build and maintain relationships with traffic sources, negotiate premium placements and custom commercial opportunities, and evaluate new acquisition partners.

Identify and test emerging channels, networks, formats, and tools while developing clear criteria for evaluating their potential.

Stay current with advertising-platform policies, algorithm changes, market dynamics, and ecosystem developments, adapting acquisition strategies accordingly.

Identify opportunities to automate repetitive acquisition workflows and develop internal tools, SOPs, playbooks, and experiment pipelines that enable efficient scaling.

Help scale existing campaigns to significantly larger budgets while maintaining CAC and ROAS targets.

Contribute to ambitious user-growth objectives and execute 0-to-1 acquisition initiatives across new channels.

Own the feedback loop between creative performance and analytical insights, ensuring learnings are rapidly translated into improved campaigns and funnels.

Requirements:

4–10+ years of professional experience in performance marketing, user acquisition, growth marketing, or a closely related discipline.

Proven experience managing significant paid-media budgets, ideally in the range of $300K to $1M+ per month .

Demonstrated ownership of campaign execution, optimization, performance analysis, and results.

Hands-on experience with major paid acquisition platforms such as Meta, TikTok, Snapchat, Apple Search Ads, native advertising networks, or Google.

Strong analytical capabilities and practical experience with tools such as GA4, Voluum, attribution/tracking systems, dashboards, and related marketing analytics platforms.

Strong understanding of acquisition metrics and frameworks, including CAC, CPA, ROAS, LTV, retention, conversion rates, and cohort analysis.

Excellent creative instincts, with the ability to write effective creative briefs, identify high-performing hooks and concepts, and iterate quickly based on performance data.

Experience optimizing landing pages, acquisition funnels, and conversion journeys.

Strong understanding of experimentation methodologies and the ability to turn performance insights into actionable growth strategies.

Experience with subscription-based business models and CAC/LTV frameworks is an advantage.

Experience working with sensitive or regulated advertising categories, such as dating, femtech, or telehealth, is a plus.

Strong communication and collaboration skills, with professional fluency in English.

Highly goal-oriented, accountable, and comfortable taking full ownership of outcomes.

A hands-on “doer” mindset, with the ability to balance execution, planning, strategy, and rapid iteration.

Exceptional focus on speed, performance, experimentation, and continuous improvement.

Humble, curious, and receptive to feedback, with a willingness to learn and adapt.

Comfortable working with advertising products that may include uncensored, mature, or NSFW-oriented content.

Benefits:

Work arrangement: Fully remote, with the flexibility to work from anywhere.

Contract: B2B is preferred, with flexibility depending on the candidate and long-term fit.

Paid time off: 4 weeks / 20 working days of PTO per year.

Health & wellness: USD 100 monthly allowance toward health insurance expenses.

Mental wellness: Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members.

Annual gathering: Yearly in-person team meetup for collaboration, planning, and team building.

Co-working allowance: Budget of up to USD 40 / EUR 35 per visit, for up to two visits per month.

Learning budget: Dedicated funds for courses, books, conferences, events, and professional certifications.

Equipment: Company-provided laptop, plus up to USD 250 for a monitor and USD 150 for keyboard, mouse, microphone, and headphones.

AI tools: Premium access to tools such as ChatGPT, Cursor, Hugging Face, Claude Code, and other AI solutions needed for the role.

Compensation: Salary is determined according to role level, scope, location, market data, and assessed experience.

Opportunity to work alongside an experienced, globally distributed team with a strong culture of ownership, speed, experimentation, and innovation.

Opportunity to directly influence the growth of

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