Senior Performance Marketer (US Market)

About the Role

We are looking for a highly driven, analytical, and results-oriented Performance Marketing Consultant to support paid acquisition campaigns for US-based clients across multiple digital advertising platforms.

This is a part-time consulting role ideal for an experienced performance marketer who can independently develop strategies, manage campaigns, optimize performance, and provide actionable insights without requiring full-time involvement.

The ideal candidate should have hands-on experience managing high-budget campaigns ($10K+ monthly ad spend) and a strong understanding of performance marketing beyond simply running ads—including strategy, audience targeting, funnels, creatives, tracking, reporting, and growth experimentation.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Other paid channels as required
• Manage and optimize advertising budgets of $10,000+ per month.
• Develop performance marketing strategies focused on US-based audiences and businesses.
• Optimize campaigns for:
• ROAS
• CPL
• CAC
• Conversion Rate
• Lead Quality
• Conduct audience research, competitor analysis, and funnel optimization.
• Collaborate with design and content teams to develop high-performing ad creatives and landing pages.
• Set up, monitor, and troubleshoot conversion tracking using:
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion APIs
• UTM Tracking
• Review campaign performance and provide regular reports, insights, and recommendations.
• Continuously test ad creatives, audiences, bidding strategies, messaging, and funnels.
• Identify opportunities to improve campaign efficiency, scalability, and profitability.
• Stay updated with advertising platform changes, industry trends, and emerging growth opportunities.
• Provide strategic consultation to the internal team and recommend improvements based on campaign performance.

Requirements

• 4–7 years of experience in performance marketing or paid media.
• Proven experience managing $10K+ monthly advertising budgets.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Experience working with US clients/markets is mandatory.
• Deep understanding of paid media funnels, attribution, and conversion optimization.
• Hands-on experience with tracking and analytics tools.
• Strong analytical and problem-solving skills.
• Ability to independently analyze campaigns and recommend actionable strategies.
• Strong communication, reporting, and consulting skills.
• Ability to work independently on a part-time/consulting basis and meet agreed deliverables and timelines.

Good to Have

• Experience with Shopify, SaaS, or Lead Generation businesses.
• Familiarity with CRO tools and landing page optimization.
• Experience with LinkedIn Ads and remarketing funnels.
• Basic understanding of SEO and email automation.
• Previous agency experience.
• Experience handling multiple clients or campaigns simultaneously.

Success Metrics

The consultant will be evaluated based on:

• Improvement in ROAS.
• Reduction in CPL and CAC.
• Revenue and lead growth through paid campaigns.
• Improvement in lead quality.
• Scalable and sustainable campaign performance.
• Quality and timeliness of strategic recommendations and reporting.
• Successful execution of agreed campaign objectives and deliverables.

Engagement Details

Job Type: Part-Time Consultant / Contractual

Experience: 4+ Years

Location: Remote

Working Model: Part-Time