Senior Officer Sales Bengaluru

Roles & Responsibilities Sales & Distribution Management

• Manage distribution operations, primary and secondary sales, ensuring achievement of business and sales targets.
• Drive sales growth, market share, and shop share by developing effective territory and channel strategies.
• Improve free cash flow through effective collection management and ensure outstanding payments are collected within agreed timelines.
• Identify new business opportunities to expand market reach, product range, and customer coverage across assigned territories.
• Develop and execute strategies to improve market penetration, product availability, visibility, and range selling.
• Drive sales through multiple channels, including distributors, direct-billing dealers, T&T, gated communities, colleagues, and sub-dealers.
• Manage and develop strong relationships with distributors, dealers, retailers, and other channel partners.
• Monitor channel partner performance and ensure profitability and sustainable business growth.
• Work closely with the Marketing team to plan and execute market promotional activities, including trade partner meets, product visibility initiatives, campaigns, and other promotional programs.
• Gather and analyze market intelligence, competitor activities, customer feedback, sales trends, and product feedback to support business decisions.
• Address and resolve customer complaints and channel-related issues in a timely manner.
• Prepare and maintain regular sales, market, customer, and channel performance reports.
• Monitor primary vs. secondary sales, inventory movement, ROI, collections, and channel productivity.
• Develop action plans to improve sales performance, distribution efficiency, customer coverage, and revenue growth.
• Identify opportunities for new dealer/distributor appointments and channel expansion to strengthen market presence.
• Ensure effective execution of sales strategies, company policies, and promotional programs across the assigned territory.