Senior Officer - Digital Marketing

Role & Responsibilities:

• Plan, execute, and optimize paid media campaigns across Meta, Google, and other performance marketing channels.
• Analyze campaign performance data and translate insights into clear, actionable growth strategies.
• Collaborate closely with content and design teams to develop high-performing digital creatives.
• Understand the strategy and present performance reports and recommendations to portfolio team.
• Manage campaign budgets and optimise performance of paid campaigns regularly.
• Stay updated with platform changes, industry trends, and best practices in performance marketing.
• Optimise conversions by studying relevant search key words, optimise bidding strategies and target relevant audiences.
• Stay updated with Competitors activities and campaigns on the digital front.
• Report & optimise the advertising metrics on a periodic basis including the CTRs, impressions, conversion rates etc
• Manage UPL’s social media accounts and content calendar in India and drive meaningfulness by creating content for local occasions and topical moments.
• Own the website content and updates of the company.
• Work closely with external digital agencies and execute work within speculated timelines.
• Influencers - Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.
• Influencers - Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations across India.
• Collaborate strongly with product management team, Sales team, field marketing team and external agency partners at UPL SAS Ltd.
• Prepare professional monthly reports with insights and actionable recommendations.
• Handle the Whatsapp for Business account of UPL SAS for direct messaging.
• Lead & influence a deep integration of the Digital agenda in marketing plans and activities by using the OESP (Owned, Earned, Shared, Paid) communication model to improve brand awareness and engagement.

Requirements:

• Bachelors/Masters degree in Marketing, Communications, Media, or related field.
• Minimum 5 years of hands-on experience in Performance Marketing for D2C brands.
• Proven expertise in Meta Ads and Google Ads (mandatory), preferably in a fast-paced media or agency environment.
• Strong understanding of marketing funnels, attribution models, tracking, and analytics.
• Excellent communication and presentation skills with mandatory client-facing experience.
• Strong analytical and problem-solving abilities.
• Negotiation skills and experience handling external agency partners and influencer contract management.
• Comfortable working in a fast-paced, performance-driven environment.