Senior Meta Ad Analyst ( (Meta Ads D2C)

The core responsibilities for the job include the following:

Campaign Setup and Execution:

• Execute, set up, launch, and manage advertising campaigns across Meta (Facebook and Instagram).
• Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns.
• Configure campaign objectives, budgets, bidding strategies, schedules, and placements.
• Upload creatives, ad copies, headlines, and CTAs accurately.
• Ensure campaigns follow internal naming conventions and account structure.
• Perform campaign QA before launch to ensure error-free execution.

Campaign Optimization:

• Monitor campaign performance daily and take timely optimization actions.
• Pause underperforming campaigns and scale winning campaigns.
• Optimize budgets, audiences, placements, and creatives to improve efficiency.
• Refresh fatigued creatives and maintain healthy campaign performance.
• Execute A/B tests across creatives, audiences, offers, and campaign structures.
• Maintain optimal campaign performance while reducing acquisition costs.

Audience Management:

• Build and manage broad, interest-based, lookalike, custom, and retargeting audiences.
• Create audience exclusions to minimize overlap.
• Monitor audience performance and recommend improvements.

Analytics and Reporting:

• Pull and analyze campaign performance data from Meta Ads Manager.
• Track and monitor key performance metrics, including ROAS, CPA, CAC, CPC, CPM, CTR, CVR, frequency, and spend.
• Identify optimization opportunities based on campaign performance.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Highlight performance trends and recommend next steps.

Budget Management and Scaling:

• Manage daily, weekly, and monthly advertising budgets efficiently.
• Allocate budgets based on campaign performance.
• Scale winning campaigns while maintaining efficiency and profitability.
• Monitor budget pacing and ensure effective spend utilization.

Tracking and Attribution:

• Ensure proper Pixel implementation and event tracking.
• Verify Conversion API (CAPI) setup and event mapping.
• Validate campaign tracking, UTMs, and attribution settings.
• Troubleshoot tracking issues and coordinate with the technical team when required.

Account Management:

• Monitor overall account health and campaign delivery.
• Troubleshoot campaign issues and delivery bottlenecks.
• Maintain a clean and organized Meta Ads account structure.
• Stay updated with Meta platform updates, policies, and best practices.

Requirements:

• Strong Meta Performance Marketing / Meta Ads Executive Profiles with robust D2C exposure.
• Mandatory (Experience 1): Must have 3+ years of hands-on experience managing Meta Ads (Facebook and Instagram) campaigns, with at least the recent 2+ years in D2C/E-commerce/Digital marketing agencies with D2C clients.
• Mandatory (Experience 2): Must have hands-on experience running Meta Ads campaigns for the Indian market.
• Mandatory (Experience 3): Proven experience in launching, managing, optimizing, and scaling Meta advertising campaigns, including Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns.
• Mandatory (Experience 4): Strong hands-on expertise in Meta Ads Manager, including campaign setup, audience creation, budget allocation, bidding strategies, placements, ad uploads, campaign QA, and account structuring.
• Mandatory (Experience 5): Strong experience in campaign optimization through A/B testing, creative refreshes, audience optimization, budget scaling, and improving campaign performance while reducing CPA/CAC.
• Mandatory (Experience 6): Strong analytical skills with hands-on experience tracking and optimizing key performance metrics such as ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend using Meta Ads Manager and Excel/Google Sheets.
• Mandatory (Experience 7): Strong exposure to Meta Pixel, Conversion API (CAPI), event tracking, attribution, UTM tracking, and troubleshooting tracking issues.
• Mandatory (Domain): Must have prior experience working with D2C companies/e-commerce companies/digital marketing agencies with D2C exposure.
• Mandatory (Note): For outstation candidates, the client is open to providing a relocation bonus and accommodation for the initial one month.
• Preferred (Domain): Exposure to the Health and Wellness domain.