Senior Media Buyer (Paid Search)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Media Buyer (Paid Search) based in United States.

This role offers the opportunity to take ownership of a high-impact paid search growth engine within a fast-scaling, mission-driven organization. You will be responsible for transforming Google Ads into a major acquisition channel by driving profitable growth while maintaining strong efficiency metrics. The position combines hands-on campaign execution, strategic optimization, and long-term channel ownership across multiple markets. You will work closely with growth, creative, conversion, and leadership teams to build scalable acquisition systems. This is an ideal opportunity for an experienced paid search expert who thrives in high-ownership environments and enjoys solving complex growth challenges. You will play a key role in expanding customer reach, improving marketing performance, and building the foundation for future international growth.

Accountabilities:: The Senior Media Buyer (Paid Search) will own the strategy, execution, and optimization of paid search initiatives, with a focus on scaling Google Ads performance while maintaining strong customer acquisition economics. This role requires a hands-on growth operator who can manage complex campaigns, identify opportunities, and build scalable systems for expansion.

Take full ownership of Google Ads operations, including Search, Performance Max, Shopping, YouTube, and Demand Gen campaigns.

Develop and execute strategies to significantly scale paid search investment while maintaining target CAC and profitability goals.

Optimize campaign performance through keyword research, match type strategy, bidding strategies, negative keywords, audience management, and quality score improvements.

Manage and improve tCPA campaigns by identifying scaling opportunities without compromising efficiency.

Increase Search Absolute Top Impression Share through effective budget allocation, bidding, and campaign optimization.

Build and maintain high-performing account structures that support growth across multiple markets.

Ensure advertising activity remains compliant with healthcare advertising regulations and platform policies.

Write and optimize high-converting ad copy while working within strict compliance requirements.

Collaborate with creative, conversion rate optimization, and product teams to improve the full customer acquisition journey.

Analyze performance data, create forecasts, and provide clear reporting and recommendations to leadership.

Support expansion into additional international markets by creating repeatable paid search frameworks.

Mentor future paid media specialists and contribute to building a high-performing growth team.

Requirements:

The ideal candidate is a highly experienced paid search professional with a proven track record of scaling Google Ads for direct-to-consumer businesses. You should combine deep platform expertise with strong analytical thinking, operational discipline, and the ability to drive measurable growth in a fast-paced environment.

Proven experience personally managing Google Ads accounts with £1M+/month in spend at scale.

5+ years of hands-on Google Ads experience across Search, Performance Max, Shopping, YouTube, and Demand Gen.

Strong understanding of campaign structures, bidding strategies, attribution, keyword management, feed optimization, and search intent.

Demonstrated success scaling DTC consumer brands while maintaining strong CAC, LTV, and profitability metrics.

Experience operating directly inside advertising platforms rather than managing primarily through agencies or external teams.

Ability to optimize campaigns using data-driven decision-making and structured experimentation.

Strong knowledge of paid search metrics, forecasting, reporting, and performance analysis.

Experience writing conversion-focused ad copy and collaborating with landing page and CRO teams.

Ability to manage multiple markets, campaigns, and priorities while maintaining operational excellence.

Strong understanding of compliance-driven advertising environments is preferred, especially in healthcare, regulated products, or similar industries.

Experience with Meta Ads, TikTok Ads, affiliate marketing, programmatic advertising, or other growth channels is a plus.

Familiarity with advanced attribution methods, incrementality testing, MMM, and customer-level measurement is beneficial.

Excellent written and verbal communication skills with the ability to explain complex marketing concepts clearly.

Comfortable working in a high-growth startup environment with strong ownership, urgency, and accountability.

Benefits:

Competitive compensation package of $150K–$250K per year, including equity .

Early-stage equity opportunity with significant upside potential.

Fully remote work environment with a globally distributed team.

Flexible working approach with async collaboration and team alignment meetings.

Comprehensive medical insurance coverage where applicable.

Free membership with a clinic offering GLP-1 healthcare services.

Paid time off with a yearly minimum and local public holidays.

Annual personal development budget of $1,200 for books, courses, coaching, and learning resources.

Annual wellness budget of $1,200 for fitness, health apps, and personal well-being.

Free biweekly health coaching support.

Company-provided MacBook and home office equipment as needed.

Opportunity to help shape company culture, processes, and future growth strategy.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1