Senior Martech Developer

Key Responsibilities

• Braze Implementation Configuration: Lead the setup and implementation of Braze, including segmentation, journey orchestration, personalization, and real-time event-based messaging.
• Data Integration: Connect Braze with various data sources, including CDPs, CRMs, cloud storage, and custom APIs to enable real-time and batch data processing.
• Web Mobile Integration: Work with SDKs and APIs to integrate Braze with iOS, Android, and web applications for in-app messaging, push notifications, and behavioural tracking.
• Marketing Use Case Activation: Implement advanced marketing automation use cases, such as lifecycle campaigns, retargeting, personalized messaging, and transactional communications.
• Cross-Channel Campaign Execution: Enable omnichannel messaging across push, email, SMS, in-app messaging, and webhooks while optimizing deliverability and engagement.
• Performance Monitoring Optimization: Monitor campaign performance, troubleshoot issues, and continuously optimize for scalability and efficiency.
• Coding Development: Develop and maintain custom scripts, APIs, and data workflows to enhance marketing automation capabilities.
• SQL Data Modelling: Design and optimize data structures, write complex SQL queries, and create data models for improved segmentation and analytics.
• Collaboration Documentation: Work closely with marketing teams, data engineers, and developers to ensure seamless integrations, and document best practices, processes, and configurations.

Required Skills Qualifications

• 5+ years of experience in implementing and managing the Braze platform.
• Strong expertise in Braze APIs, Canvas workflows, Liquid templating, and campaign automation .
• Hands-on experience integrating Braze with data platforms (CDPs, CRMs, Data Warehouses) and marketing ecosystems.
• Proficiency in working with Braze SDKs (iOS, Android, Web), REST APIs, and event-based triggers.
• Solid understanding of marketing automation strategies, segmentation, and personalization techniques.
• Strong coding skills with experience in JavaScript, Python, or other relevant languages.
• Advanced SQL skills, including writing complex queries, data transformation.
• Experience in data modelling and structuring data for efficient analysis and segmentation.
• Familiarity with cloud platforms (AWS, GCP, or Azure) and data pipelines is a plus.
• Strong problem-solving skills and the ability to work in a fast-paced, client-driven environment.

Preferred Qualifications

• Experience working across multiple industries (Retail, Fintech, Insurance, Healthcare, etc.) in marketing automation.
• Knowledge of additional database technologies and ETL tools.
• Braze Certified Developer or Architect Or relevant marketing automation developer credentials.