Senior Marketing Technology Manager

Job Requirements

About the Role

IDFC FIRST Bank is seeking a skilled and experienced Senior Marketing Technology Manager to lead a team and own our central offer management platforms and personalization stack. As a proactive self-starter comfortable navigating enterprise ambiguity, you will drive the technology backend that powers real-time, personalized offers across both assisted channels (RMs, VRMs) and digital assets (Mobile App, Web banners).

Key Responsibilities

Primary Responsibilities

• Platform & Portfolio Ownership: Lead the strategy, stability, and scaling of our centralized offer repository, backend offer engine, and dynamic digital banner delivery systems.
• Team Leadership & Execution: Manage a team of MarTech professionals while maintaining a builder mindset—stepping in to get hands-on when needed.
• Omnichannel Personalization: Ensure real-time, accurate offer delivery across RM/VRM platforms, website real estate, and the mobile banking app.
• Cross-Functional Alignment: Partner with Marketing, Product, Engineering, and Analytics to translate campaign strategies into scalable backend architecture.
• High-Agency Driving: Proactively spot platform bottlenecks, build operational workflows, and resolve complex issues independently in fast-moving, ambiguous environments.
  
  

What We Are Looking For

Education

• Graduation: B.Com, B.Tech, or B.Sc.
• Post-graduation: MBA or M.Tech.
  
  

Experience

• 7–9 years of relevant experience in MarTech, Technical Product Management, or Campaign Operations (BFSI/Fintech preferred).
• Demonstrated experience managing offer engines, decisioning systems, or dynamic content delivery systems.
• Proven self-starter mindset with the ability to create structure out of ambiguity and drive initiatives forward without explicit direction.
• Strong technical understanding of APIs, backend-to-frontend integrations, and data flows.
• Proven ability to lead and mentor a team while maintaining high individual ownership and speed of delivery.
• Strong stakeholder management skills.
  
  

Skills and Attributes

• Strong understanding of marketing technology ecosystems and digital campaign management.
• Experience in system integration, especially with CRM and ERM platforms.
• Proficiency in auditing and optimizing MarTech stacks.
• Excellent collaboration and stakeholder management skills.
• Strong analytical and problem-solving abilities.
• Ability to stay current with industry trends and apply innovative solutions.