Senior Marketing Tech Consultant

Roles and Responsibilities :

Key Responsibilities

• Audit existing GTM, GA4, Data Layer, and tracking setup.
• Design & implement Server-Side Google Tag Manager (sGTM) architecture.
• Configure GA4, Meta Conversion API (CAPI), LinkedIn Conversion API, Google Ads Conversions.
• Build first-party data collection and attribution framework.
• Implement and optimize Lead, Form, Call, Button Click, Scroll, Download, and Conversion Tracking.
• Deploy and manage sGTM infrastructure on Microsoft Azure.
• Configure DNS, SSL, Custom Tracking Domains, Logging & Monitoring.
• Ensure accurate marketing attribution, event deduplication, privacy compliance, and reporting.

Required Skills

Server-Side Google Tag Manager (sGTM)
Google Analytics 4 (GA4)
Meta Conversion API (CAPI)
LinkedIn Conversion API
Microsoft Azure
JavaScript
Data Layer Implementation
Conversion Tracking
Marketing Attribution
Google Ads Tracking
HubSpot Integration
DNS, SSL, Load Balancing
Web Analytics