Senior Marketing Strategist

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Senior Marketing Strategist

Location Remote

Time Zone US Time Zones (EST–PST)

Role Overview We are looking for a Senior Marketing Strategist to drive brand growth through thoughtful campaign strategy, social media leadership, and paid media execution. This is a full-time role for a marketing generalist who brings both strategic thinking and a hands-on approach. The right person understands how to connect the dots between brand storytelling, audience targeting, and performance marketing to deliver measurable results.

Key Responsibilities

• Develop and lead integrated marketing strategies that span campaigns, social media, and paid channels

• Own end-to-end campaign management including planning, creative briefing, execution, and post-campaign analysis

• Manage paid media activity across platforms, continuously testing and optimising for performance

• Build and maintain a strong organic social media presence through content strategy and community engagement

• Use data and analytics to evaluate marketing effectiveness and make informed strategic decisions

• Partner with creative, product, and leadership teams to ensure marketing aligns with broader business objectives

• Identify growth opportunities and proactively propose new initiatives or channel strategies

Required Qualifications

• Extensive marketing experience spanning campaign management, social media, and paid media

• Strong strategic thinking with the ability to develop marketing plans and translate them into execution

• Hands-on experience with paid advertising platforms including Meta, Google, or similar

• Solid understanding of social media dynamics, content performance, and audience growth strategies

• Excellent communication and stakeholder management skills

• Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications

• Experience in brand strategy or brand positioning work

• Familiarity with influencer marketing or partnership-based growth strategies

• Exposure to B2B or B2C marketing across multiple verticals

Tools & Technology

• Meta Business Suite / Google Ads / TikTok Ads Manager

• Analytics platforms (Google Analytics, native platform insights)

• Google Workspace

• Slack, Zoom, Asana, and other remote collaboration tools

Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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