Senior Marketing Specialist

We are seeking a results-oriented Team Lead Marketing to manage multi-channel demand generation for Grazitti Interactive’s CRM Practice (Salesforce). Based in our Panchkula office, you will own the end-to-end planning and execution of growth campaigns designed to position Grazitti as a preferred partner for global enterprise data solutions.

The role combines Salesforce ecosystem knowledge, data/CRM understanding, content marketing, demand generation, and sales enablement.

Develop marketing strategies for Salesforce consulting, implementation, migration, integration, customization, and managed services.

Create service offerings around Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Data Cloud, and AI/Agentforce.

Understand customer pain points and convert them into compelling service propositions.

Key Responsibilities:

CRM & Customer Data Marketing: Understand Salesforce CRM data, including Leads, Contacts, Accounts, Opportunities, Campaigns, and Customer Journeys. Use customer and campaign data to segment audiences and personalize marketing campaigns. Work with sales teams to improve lead quality and pipeline conversion.

Content & Thought Leadership: Plan, write, and refine high-intent content assets, including technical blogs, enterprise case studies, ebooks, and landing pages.

SEO & Generative Engine Optimization (GEO): Architect organic discovery strategies across traditional search engines and AI search platforms to establish search authority around core data and analytics service providers.

Email Campaign Management: Design, build, and execute targeted email nurtures, drip campaigns, and newsletters aimed at enterprise data prospects; segment lists based on technical buyer personas and continuously optimize open rates, click-through rates, and conversion paths.

Events & Webinar Execution: Drive end-to-end management of virtual webinars and field events. Work directly with internal technical leaders to structure agendas, coordinate promotion, and drive post-event lead follow-ups.

Cross-Functional Team Coordination: Serve as the primary hub aligning Subject matter experts, content writers, design teams, developers, and leadership to keep multi-channel campaigns running smoothly.

Campaign Delivery & Project Ownership: Establish campaign timelines, manage review loops, enforce brand quality standards, and ensure deliverables land on schedule without sacrificing quality. Performance Analysis: Monitor campaign metrics, organic search performance, event ROI, and pipeline generation to continuously refine marketing strategies.

Skills & Qualifications

Technical Domain Knowledge: 5–10 years in B2B tech marketing with hands-on experience marketing services related to Salesforce domain and platforms

Multi-Channel Expertise: Proven track record in SEO/GEO optimization, content strategy, email marketing, and end-to-end event/webinar management.

Editorial & Proofreading Mastery: Flawless written English with a sharp eye for detail and the ability to convert dense technical jargon into engaging, accessible narrative.

Inter & Intra-Team Leadership: Demonstrated ability to manage multi-departmental projects, align internal stakeholders, and drive cross-functional teams toward shared goals.

Time & Project Management: Exceptional organizational skills to manage competing priorities, maintain strict schedules, and hit campaign deadlines consistently.