Senior Marketing Specialist

Company Description Zeetaminds Digital Signage is a global provider of digital signage software that enables businesses to manage large screen networks with flexibility and ease. Its web-based, intuitive CMS supports thousands of screens and is compatible with major platforms, including Android, Windows, Samsung Tizen, Amazon Firestick, Brightsign and LG webOS. The company powers displays in more than 40 countries and serves some of the world's top 100 most valuable companies. Zeetaminds collaborates with system integrators and channel partners worldwide to expand its reach and deliver greater value to stakeholders.

About the role

You'll own marketing strategy and execution across channels, working closely with sales and product teams to generate demand, build brand visibility, and support global growth.

Responsibilities

• Plan and execute integrated marketing campaigns across digital, content, and social channels
• Develop and manage SEO, SEM, and content marketing strategy
• Create marketing collateral: case studies, whitepapers, landing pages, email campaigns
• Manage social media presence and LinkedIn strategy
• Support lead generation and marketing qualified lead (MQL) pipeline for sales
• Track campaign performance and report on key marketing metrics
• Coordinate with design and content teams for branded assets
• Represent Zeetaminds at industry events and webinars when needed
• Monitor competitor activity and market trends in the DOOH/digital signage industry

What we're looking for

• 4 to 7 years of B2B marketing experience, ideally in SaaS, technology, or digital media
• Strong writing and content creation skills
• Experience with SEO, Google Analytics, and marketing automation tools
• Familiarity with LinkedIn and other B2B social channels
• Ability to work independently and manage multiple projects
• Experience in digital signage, DOOH, or AV industry is a plus
• Strong analytical mindset with comfort in performance metrics