Senior Marketing Specialist

What you will do?

• Lead demand generation and Go-to-Market (GTM) strategy for key India business priorities, customer segments, and trade lanes.

• Partner closely with Sales, Commercial, Product, and Operations teams to identify growth opportunities and translate business priorities into actionable marketing programs.

• Develop and execute integrated demand generation campaigns across offline channels, events, webinars, partnerships and account-based marketing (ABM) to generate qualified leads and pipeline..

• Drive marketing programs focused on customer acquisition, cross-sell, upsell, retention and customer LTV, with clear commercial objectives.

• Build targeted campaigns for strategic accounts, prospects and priority segments in partnership with Sales, including lead generation, lead nurturing and sales enablement.

• Track and optimize campaign performance against MQLs, SQLs, pipeline, conversion, revenue contribution and ROI.

• Develop marketing dashboards and performance reviews to measure campaign effectiveness and identify opportunities for optimization.

• Manage external agencies and partners to deliver high-impact, data-driven marketing programs.

• Support development of customer-facing propositions, sales collateral and campaign assets that strengthen the commercial story and accelerate sales conversions.

You will be a great fit if you

• Have 9+ years of experience in B2B marketing, demand generation, growth marketing, GTM, ABM, product marketing or commercial marketing.

• Have a proven track record of developing marketing programs that contribute to pipeline, customer acquisition and revenue growth.

• Strong understanding of B2B demand generation, lead management, lifecycle marketing and account-based marketing.

• Experience partnering closely with Sales and commercial teams and translating business objectives into marketing strategies.

• Strong analytical and commercial acumen, with the ability to connect marketing activity to business outcomes and ROI.

• Experience developing segment/industry propositions, customer journeys and integrated GTM programs.

• Experience in logistics, transportation, supply chain, technology or other B2B industries is preferred.

• MBA or equivalent qualification in Marketing, Business or a related discipline.

Skills Required

Go-to-Market (GTM) Strategy; B2B Demand Generation; Integrated Marketing Campaigns; Lead Generation & Nurturing; Account-Based Marketing (ABM); Customer Acquisition; Lifecycle Marketing; Commercial Strategy