Senior Marketing Specialist - B2B

About Elchemy

Elchemy is a tech-enabled, cross-border specialty chemicals distribution platform helping companies across the US and Europe source high-quality chemical raw materials from trusted manufacturers across Southeast Asia and beyond. We operate at the intersection of discovery, quality assurance, and fulfillment, simplifying what has traditionally been a fragmented and opaque procurement process. By combining deep industry expertise with a technology-first approach, we enable faster sourcing, greater reliability, and scalable global supply chains for our customers.

In just 3 years of operations, Elchemy has scaled rapidly, serving customers in over 55 countries and building active partnerships with 200+ suppliers across more than 15 manufacturing geographies. Our platform supports a wide range of specialty chemical applications, helping businesses access the right materials with confidence and speed. Our vision is to build the world's largest global specialty chemicals distributor, reimagining the industry through technology-led discovery, seamless fulfillment, and data-driven decision-making.

Elchemy is backed by marquee investors and has raised over $7.5 million to date. Our team brings together alumni from IITs, IIMs, and NITs, along with professionals who have built and scaled startups and worked across global multinational organizations. We are here to fundamentally transform the $800B specialty chemicals industry - making it more transparent, efficient, and globally connected through new-age technology.

Roles and Responsibilities

• Own and grow Elchemy's inbound marketing engine end-to-end from traffic and lead generation through to conversion and be directly accountable for inbound pipeline numbers
• Drive growth marketing initiatives across channels (SEO, paid, content, email, social) to increase qualified inbound leads; continuously test, measure, and iterate on what moves the needle
• Identify & invite industry stalwarts as speakers; attract delegate participation in Offline events
• Establish Elchemy's brand, lead booth installation in various B2B events
• Develop & market value proposition for our current products & new launches
• Cascade the value proposition through various mediums (email marketing, website, social-media, blogs, videos etc.); define communication guidelines
• Convey Elchemy values to all stakeholders to imprint them in their minds
• Align all communications with Elchemy's positioning, vision, goal, tone & identity
• Define Elchemy's content strategy to establish the company as industry leader
• Define PR strategy, liaison with agencies & media houses (organic/inorganic)
• Spearhead engagement vehicles like marketing emails, newsletters, blogs etc.
• Track and report on growth and marketing metrics (inbound leads, conversion rates, CAC, campaign ROI) and use data to guide marketing decisions

Skills and Qualifications

• 8+ years of experience leading end-to-end marketing in a startup, from brand building and go-to-market strategy to demand generation, growth marketing, customer acquisition, retention, and performance analytics, with a strong data-driven approach. 
• Educational background in Media or Mass Communication is a plus from a reputed Institute is a plus
• Should have an ability to work in high-energy, fast-paced cross-functional teams
• Should have an entrepreneurial bent of mind, strong business acumen, good network,  can commit and take ownership; should have high EQ