Senior Marketing Operations Specialist

Role Description: The Senior Marketing Operations Specialist is responsible for increasing the performance of marketing functions through critical thinking and strategizing, project management, process optimization, data management, leadership, leveraging and optimizing processes, and marketing technology.

The role is aimed to identify areas of improvement within both internal stakeholders and external enterprise-level stakeholders, along with making all marketing investments traceable by increasing the visibility of revenues and the impact being generated.

Primary Responsibilities:

• Perform operational strategizing and execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Manage lead routing, automation, integration between various MarTech tools, along with platform implementations and data migrations.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Troubleshoot issues related to processes and workflows.
• Contribute to process changes and documentation efforts on workflows and processes.
• Provide leadership and mentorship for Marketing Operations Specialists and Associates.
• Able to be pioneer usage of new technology tools/platforms and lead exploratory projects
• Able to differentiate the other functions roles and responsibilities

What do you need to succeed?

• 4 years or above of relevant work experience or education in fields of Marketing, Information Technology, Engineering, or related
• Hands-on experience with MarTech tools such as Salesforce (CRM), Marketo, Pardot, Claude, HubSpot (marketing automation), or similar platforms is an added advantage.
• Nice to have; certification in email marketing or Marketing Automation Platforms

Location - Remote

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And were all about that growth. Our revenue, employees, and client base are expanding rapidly doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, were just getting started.