Senior Marketing Officer - DOP - Delhi

Operating under the strategic direction of the Chief Marketing Officer (CMO), these managers will drive visibility, customer engagement, revenue growth, and service adoption through vertical-specific marketing campaigns and partnerships.

Key Responsibilities:

1. Strategic Planning & Execution

• Design and implement vertical-specific marketing strategies in alignment with DoPs overall objectives.
• Identify target customer segments, market trends, and opportunities for growth within each service vertical.

2. Campaign Development & Management

• Plan, execute, and monitor high-impact campaigns (regional and national) across multiple media channels.
• Collaborate with creative, media, and analytics teams to ensure timely and effective campaign delivery.

3. Brand Visibility & Awareness

• Strengthen the brand identity of services under each vertical by developing consistent, audience-specific messaging.
• Promote services through regional outreach, partnerships, and customer education initiatives.

4. Market Research & Insights

• Conduct regular market research, competitor benchmarking, and customer feedback analysis.
• Use insights to inform campaign design, product positioning, and service innovation.

5. Performance Monitoring & Reporting

• Track campaign performance using defined KPIs (e.g., engagement rates, conversion, adoption metrics).
• Generate monthly and quarterly performance reports with actionable insights for optimization.

6. Cross-functional Collaboration

• Work closely with operations, finance, IT, product development, and customer service teams to ensure service readiness and promotional alignment.
• Serve as the primary marketing liaison for their respective vertical across regional and central offices.

7. Partnership Development

• Identify and establish strategic partnerships with private sector players, government agencies, and community organizations to expand service reach and relevance.

Desired Profile:

Qualifications:

• Masters Degree in Marketing, Business Administration, Communications, or a related field.

Experience:

• 8–12 years of experience in marketing, preferably with exposure to public sector, logistics, telecom, or citizen services.
• Proven track record of leading large-scale campaigns and managing cross-functional teams.

Key Skills & Competencies:

• Strong understanding of integrated marketing across traditional and digital channels.
• Ability to translate policy and services into citizen-friendly messaging.
• Proficiency in data interpretation, customer segmentation, and campaign performance analysis.
• Excellent communication, leadership, and stakeholder management skills.
• Regional language proficiency (preferred) to support local-level outreach.

Key Performance Indicators (KPIs):

• Growth in service adoption and customer base within the assigned vertical.
• Improvement in brand recall and customer satisfaction.
• Campaigns and outreach initiatives.
• Number and quality of partnerships formed.
• Contribution to digital engagement and visibility.
• Strong expertise in B2B lead generation and Account-Based Marketing (ABM).
• Hands-on experience with cloud-based marketing platforms and automation tools (e.g., CRM, marketing automation, lead nurturing systems), including campaign orchestration, lead scoring models, and pipeline tracking.
• Deep understanding of digital demand generation across key channels such as LinkedIn, Google Ads, and Meta, with the ability to plan, write advertising copy, execute & optimise campaigns for high-quality lead acquisition.
• Ability to design and manage high-conversion web properties (websites/microsites), including information architecture, user journeys, landing page wireframes, and conversion rate optimisation.
• Experience in building and managing end-to-end lead funnels, from awareness to qualification, including integration with sales teams for effective lead handover and conversion.
• Analytical mindset with proficiency in campaign measurement, attribution, and ROI tracking, with a focus on improving cost per lead and pipeline velocity.
• Ability to collaborate with sales, operations, and product teams to align marketing efforts with business development priorities and international market requirements.
• A perience in logistics, e-commerce, or allied sectors will be an added advantage.A