Senior Marketing Manager

Responsible for building and executing marketing programs to drive brand awareness, consideration, funnel building, and revenue growth for Tata Communications in the India region targeting direct enterprises across key industries. You will work as a critical business partner for the India regional sales team to enable achievement of our ambitious growth goals in the market.

Minimum Qualifications & Experience:

• Bachelor and/or equivalent experience. MBA or equivalent preferred.
• 4-7 years of account management or business development, marketing, or relevant industry experience.

Other Knowledge & Skills:

• Proven track record of B2B business communication strategy design and development.
• Account-based marketing, regional/field marketing skills.
• Proven experience in multi-channel campaigns - digital and offline.
• High competence in project and stakeholder management.
• Excellent content creation and presentation skills.
• A strong background in customer acquisition, re-engagement, and retention (CRM and digital demand generation strategies is a plus).

Key Responsibilities:

• Participate in the creation and execution of an integrated marketing plan to drive growth in market awareness and reputation, demand generation, and revenue growth across all target enterprise accounts in the region.
• Acquire, manage, and refresh knowledge and insights pertaining to the market, customers, and competition in the region to enable design and delivery of impactful marketing programs.
• Drive account-based marketing programs to target high-potential accounts across industries with a mix of 1:1, 1:many, and cluster ABM programs by leveraging ABM platforms and contextual, customized, insight-led content journeys.
• Build and execute integrated marketing campaigns targeting specific market themes/propositions/industry segments to grow mindshare and demand.
• Curate and manage F2F, online, and hybrid events and conferences (bespoke, third party, etc.) to support the regional marketing objectives.
• Drive programs to enhance C-level engagement across target accounts through thought leadership and other relevant interventions to get a seat at the table and enhance affinity and mindshare with customers and prospects.
• Manage utilization and tracking of the marketing budget for the region in partnership with the regional marketing leader.
• Measure, report, and optimize the business impact and outcomes of all marketing initiatives.
• Collaborate cross-functionally with internal teams including sales, pre-sales, product management, global marketing, finance, and legal.
• Build and maintain relationships with external stakeholders including customers, alliance partners, regional consultants, and agencies.