Senior Marketing Manager
DB Dazzle Modular Systems Pvt. Ltd. · Bengaluru · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
Senior Marketing Manager
Department: Sales & Marketing (B2B Manufacturing)
Experience Required: 3-7 Years (B2B / Industrial / Capital/Goods)
CTC Range: 6.0 LPA -7.0 LPA + Fixed Bonus
Location & Mode: Full-time (On-site / Hybrid)
Role Summary & Purpose
We are seeking an experienced and result-driven Senior B2B Marketing & Business Development Manager to drive client acquisition, manage lead generation pipelines, oversee complex commercial quotation processes, and direct overall branding for our manufacturing operations. This position works closely with engineering and leadership to translate technical capabilities into high-value commercial deals.
Key Responsibilities
- B2B Business Development & Client Acquisition: Identify, target, and acquire prospective industrial buyers, OEMs, procurement departments, and regional distributors. Execute strategic cold outreach and lead conversion.
- Quotation & Proposal Management: Oversee the preparation and finalization of detailed technical and commercial product quotations. Coordinate with engineering/production teams to ensure accurate specs, pricing margins, and terms.
- Product Positioning & Consultation: Conduct technical product presentations and technical discussions with prospective clients to explain product features, specifications, and manufacturing advantages.
- Strategic Digital Branding & LinkedIn Strategy: Define digital brand strategy and lead generation funnels across LinkedIn, website, and B2B directories (e.g., IndiaMART, TradeIndia). Manage thought-leadership content.
- Sales Funnel & Pipeline Oversight: Maintain full ownership of lead tracking, contract negotiation, and follow-ups to maximize conversion velocity.
Qualifications & Requirements
- Bachelor's degree in Engineering (B.E./B.Tech) or Business Administration; MBA in Marketing/Sales is strongly preferred.
- 4 to 7 years of proven experience in B2B marketing, industrial sales, or technical account management within manufacturing/engineering sectors.
- Demonstrated ability to read technical drawings/specifications and construct structured commercial quotations.
- Proficiency in LinkedIn Sales Navigator and MS Excel for financial/pricing modeling.
- Exceptional verbal and written business communication skills in English.
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