Senior Marketing Manager

Role & responsibilities

• Develop and execute integrated marketing strategies across digital, ATL, and BTL channels.
• Drive brand awareness, customer engagement, lead generation, and market expansion.
• Plan and manage marketing campaigns, product launches, events, and dealer-level marketing activities.
• Lead the marketing team and manage agency partnerships, budgets, and campaign effectiveness.
• Collaborate with Sales, Product, and other stakeholders to achieve business objectives.

Preferred candidate profile

• 12 to 15 years of relevant marketing experience, with strong expertise in digital, ATL, and BTL marketing.
• Postgraduate degree in marketing.
• Proven experience in leading and managing marketing teams.
• Strong strategic thinking, communication, analytical, and execution skills.
• Candidates from the electric scooter/electric two-wheeler manufacturing OEM industry will be preferred.