Senior Marketing Manager

KEY RESPONSIBILITIES:

New store launch:

- Understand the media, current local events in the vicinity or in the city.

- Provide formal brief to the event agency with clear deliverables.

- Mall recci, select space for branding and coordinate with HO and its implementation.

- Demographic and psychographic understanding of new markets dynamic at mall, store level, or city level.

- Competition strength and profile of customer in that vicinity.

- Create a concept to create PR and press interest.

- BTL activation for three weeks till the time the store achieves budgeted sales.

- Monitor the implementation of marketing activities in new stores vis-a-vis planned output.

- Work closely with RM and AM for new store launches.

Season launches:

- Adapting the theme and the communication of the season launch to the regional communication.

- Creating BTL ideas to communicate the theme.

- Quality execution of POS, mall branding, and outdoor to create the fashion imagery of the brand.

- Change of in-store visuals before the season launch date.

Consumer Offer:

- Create a regional consumer offer calendar based on the KPIs.

- Proactively plan consumer offer to address business issues.

- Report Cost Benefit analysis and Weekly analysis to HO.

CRM:

- Create a customized CRM plan based on the CRM matrix per store from the HO.

- Tie up with brands for youth and family to increase FCC Black enrollments and contribution.

Planning and execution of regional marketing calendar:

- Monitor store performance and analyze the activities initiated in Monday meeting to improvise or change the same.

- Deploy best practices and successful marketing initiative across various stores.

- Competition tracking and analyzing their initiative in the region every quarter.

- Create black book for all creative and learning for reference.

- Implement brand campaigns to keep up the imagery of brand.

- Analyze store performances and plan a calendar to target relevant KPIs.

- Ensure quarterly marketing calendar is prepared along with the team and implemented at the region.

- Execution and monitoring of regional marketing calendar.

- Work with marketing and store team as identified by store manager for a specific promo.

- Share the process note with store manager.

Marketing budget, reporting and vendor management:

- Complete control of budget allocated for marketing activities.

- Reduce the cost through effective planning and execution.

- Create vendor empanelment process.

- Ensure qualitative execution by working with approved and qualified vendor.

- Attend all the regional reviews and share the monthly travel calendar with operations and marketing team in the region and HO.

People management:

- Build, coach, develop and motivate the team to meet and exceed performance expectations.

- Manage and motivate the team to ensure high engagement levels.

- Lead them through example and timely feedback to HO on their training and performance.