Senior Marketing Manager

Role & responsibilities

We are looking for a dynamic and target-oriented Marketing Manager to drive marketing activities, customer acquisition, lead generation and brand visibility in the assigned market.

The ideal candidate should have strong experience in marketing, sales support, lead generation, local market activation and team management, with a passion for achieving business targets.

Key Responsibilities

• Develop and execute marketing strategies to drive customer acquisition and business growth.
• Plan and execute local marketing campaigns, promotions and customer engagement activities.
• Generate quality leads through digital, offline, referral and local marketing channels.
• Coordinate with the sales team to improve lead conversion and achieve monthly targets.
• Identify new market opportunities, customer segments and potential business partners.
• Plan and execute BTL activities, events, exhibitions and promotional campaigns.
• Build relationships with local businesses, corporates, institutions and channel partners.
• Monitor competitor activities, market trends and customer preferences.
• Manage marketing budgets and ensure effective utilization of resources.
• Track campaign performance, lead quality, conversions and ROI.
• Prepare regular marketing performance reports for management.
• Lead, motivate and coordinate with the marketing team to achieve business objectives.

Required Skills

• Excellent communication and interpersonal skills.
• Strong knowledge of marketing, lead generation and customer acquisition.
• Experience in sales-driven marketing / BTL / field marketing.
• Strong negotiation and relationship-management skills.
• Ability to manage campaigns and marketing activities independently.
• Good analytical and problem-solving abilities.
• Target-oriented approach with strong business acumen.
• Ability to work effectively with sales and cross-functional teams.

Eligibility

• Graduate/MBA in Marketing, Business Administration or a related field preferred.
• 8-15 years of relevant experience in marketing, sales, hospitality, travel, BFSI, FMCG or related industries.