Senior Marketing Manager

B-Vyapari is looking for an experienced and results-driven Senior Marketing Manager to lead our marketing initiatives, strengthen brand presence, and drive customer acquisition and business growth.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with B-Vyapari's business objectives.
• Lead brand marketing, digital marketing, performance marketing and customer acquisition initiatives.
• Plan and manage campaigns across Google, Meta, social media, content, email and other relevant channels.
• Develop strategies for lead generation, customer engagement and conversion.
• Work closely with the sales team to improve lead quality, conversion rates and overall marketing ROI.
• Manage marketing budgets, campaign performance and resource allocation.
• Analyse market trends, customer behaviour and competitor activities to identify new growth opportunities.
• Develop and execute content and communication strategies to strengthen B-Vyapari's market positioning.
• Monitor key marketing metrics such as leads, CAC, conversion rate, ROAS, engagement and revenue contribution.
• Coordinate with creative, content, sales and technology teams to ensure smooth campaign execution.
• Identify new channels, partnerships and marketing opportunities for business expansion.
• Build and maintain a strong and consistent brand presence across digital and offline touchpoints.
• Prepare regular marketing performance reports and present insights and recommendations to management.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related field; MBA/PGDM preferred.
• 5+ years of experience in marketing, preferably in SaaS, technology, B2B or business software.
• Strong experience in digital marketing, performance marketing, brand strategy and lead generation.
• Hands-on knowledge of Google Ads, Meta Ads, SEO, social media and marketing analytics.
• Strong understanding of marketing funnels, customer acquisition and conversion optimization.
• Excellent leadership, communication and analytical skills.
• Ability to manage multiple campaigns and teams while working towards measurable business outcomes.
• Strong strategic thinking with a hands-on approach to execution.

What We're Looking For

A marketing leader who can think strategically, execute effectively and take ownership of measurable growth. The ideal candidate should be comfortable working in a fast-paced environment and should have a strong understanding of how marketing contributes directly to business revenue.

Job Type: Full-time

Experience: 5+ Years

Industry: Software Development

Department: Marketing

Location: Remote

• Salary: 35k