Senior Marketing Manager

Role & responsibilities

1. Achieve targeted sales

• Negotiate and book orders at the best possible realizations
• Identify and meet brand owners directly; develop new customers and new segments
• Build and maintain a healthy funnel of prospects across regions and applications
• Execute productmarket strategies to develop, sustain, and expand EHL volumes in the domestic market

2. Grow through new applications and new products

• Capture customer needs and feed ideas for new product development
• Arrange new product trials, secure approvals, and drive launches to commercial volumes

3. Protect and improve profitability

• Prioritize customers and products that deliver maximum contribution
• Manage product mix and market mix to keep the plant booked machine-wise while protecting margins

4. Working capital control

• Track and reduce finished goods inventory
• Control receivables payment terms, follow-up, and collection discipline

5. Market intelligence and brand building

• Collect and share structured market information on customers, competitors, and pricing
• Track new products and new brand owners entering the market
• Represent EHL at industry events and build the companys brand image

6. Team leadership and development

• Guide, train, and review the sales team; set targets and monitor performance
• Build teamwork and continuously upgrade the skills and knowledge of the team and self

Preferred candidate profile

• Education: Graduate; MBA in Marketing preferred
• Experience: 10+ years in B2B marketing/sales Printing, Packaging, Films, Foils, or Labels industry. Existing relationships with FMCG/Pharma brand owners and packaging converters are a strong advantage
• Skills: Strong communication and negotiation, command over English and local languages, leadership, self-motivated, willing to travel extensively across India