Senior Marketing Manager

Satyam Venture Engineering services Hiring - Sales & Marketing Specialist - Hyderabad

Position Objective: To mobilize and support Demand generation and Branding in the automotive engineering services domain, contributing to sustainable bookings pipeline for Sales, and Brand Preference of customers.

Key Responsibilities

* Monitor competition and market trends in the automotive ecosystem

* Define Ideal Customer Profile (ICP)

* Segment: OEMs, Tier 1s, EV startups

* Build account-based marketing (ABM) strategy

* Campaign-based lead generation

* MQL → SQL conversion tracking

Key Responsibilities - Digital Marketing & Brand Building

* Website revamp (positioning as premium engineering partner)

* SEO / SEM for automotive engineering keywords

* LinkedIn campaigns targeting engineering leaders

* Email marketing

* Thought leadership content (EV, ADAS, CAE, CAD etc)

* Case studies & whitepapers

* Work closely with Delivery, Engineering, Pre-Sales, and Finance teams

* Employer branding for engineering talent

Key Responsibilities - Event & Field Marketing

* Event selection & ROI analysis

* Booth design & messaging

* Pre-event digital campaigns and Post-event lead follow-up process

* Regional coordination with Sales heads

Key Responsibilities - Farming Support

* Account-specific campaigns for top 20 customers

* Cross-sell campaign kits

* Executive connect programs

* Quarterly newsletter to existing clients

Experience Requirement

* Has in-depth experience of handling global markets

* 10–15 years in B2B Marketing. Sales experience is a plus

* Proven track record of Demand generation, ABM and Event success

* Exposure to Engineering Services / IT Services / Automotive domain is strongly desirable

Skill and Success Traits Requirement

* Strong communication and interpersonal skills

* Digital marketing & automation tools

* Event management (global exposure)

* Ability to work across global, cross-cultural teams

* Ownership mindset with strong accountability

* Comfortable working with CXO-levels (customers)

* People management skills (may need to handle a team in future)

* Willingness to travel internationally

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