Senior Marketing Manager

Senior Manager / Manager – Music Marketing

Location: Mumbai

Experience: 5+ Years

Function: Marketing / Brand / Digital Marketing

Industry: Media & Entertainment

Role Overview

We are looking for a creative and data-driven marketing professional to lead end-to-end marketing initiatives across music and entertainment content.

The role will involve developing marketing strategies for content and artist launches, driving audience growth, building artist/brand positioning, and executing integrated digital and social campaigns across multiple platforms.

The ideal candidate should have strong exposure to digital ecosystems, social media, content, influencers and pop culture, with the ability to independently manage campaigns from strategy through execution.

Key Responsibilities

• Own end-to-end marketing for music and entertainment content launches across multiple projects.
• Develop marketing strategies for artists, content and entertainment properties.
• Drive artist/brand positioning, content direction and audience growth.
• Develop insight-led marketing plans based on digital behaviour, audience trends and pop culture.
• Conceptualize and execute integrated campaigns across social media, influencers, media, partnerships and on-ground channels.
• Lead content strategy across multiple digital platforms.
• Identify real-time trends, collaborations and cultural moments to maximize reach and engagement.
• Build relationships with artists, creators, managers, media partners, platforms and external agencies/vendors.
• Manage multiple campaigns simultaneously while ensuring timelines, quality and execution.
• Monitor campaign performance, audience behaviour and market trends and use insights to improve marketing strategy.
• Work closely with internal teams and external stakeholders to ensure seamless campaign execution.
• Take ownership of campaign outcomes with minimal supervision.

Must-Have Skills

• Digital Marketing
• Content Marketing / Content Strategy
• Social Media Marketing
• Campaign Management
• Brand Marketing / Brand Positioning
• Audience Growth / Audience Development
• Influencer / Creator Marketing
• Marketing Strategy
• Entertainment / Media Marketing
• Go-to-Market Strategy
• Strong understanding of digital and social media platforms
• Strong understanding of content, trends and pop culture
• Strong stakeholder and partnership management skills
• Data-driven approach to campaign performance and audience insights

Good to Have

• Music Marketing
• Artist Marketing
• Artist Management / Artist Relations
• OTT / Digital Media experience
• Live Entertainment experience
• Influencer & Creator Partnerships
• Platform Partnerships
• Media Partnerships
• Performance Marketing
• Marketing Analytics
• Community Management
• Agency Management
• Experience working with YouTube, Instagram, Meta, Spotify or similar platforms

Ideal Candidate

• 5+ years of experience in marketing, preferably within Media & Entertainment, Digital Media, OTT, Music, Content, Creator Economy or related industries.
• Someone who combines creative thinking with data-driven decision making.
• Strong understanding of what works across social platforms and digital audiences.
• Ability to manage multiple projects independently in a fast-paced environment.
• Strong communication, presentation and stakeholder management skills.
• High ownership, proactive approach and strong execution ability.
• A genuine interest in music, entertainment, digital culture and emerging trends would be an advantage.