Senior Marketing Manager
Satven · Hyderabad · onsite · Posted 52d ago
About a minute. You'll make an account on the way through.
About this role
Satyam Venture Engineering services Hiring - Senior Manager Marketing - Hyderabad
Position Objective: To mobilize and support Demand generation and Branding in the automotive engineering services domain, contributing to sustainable bookings pipeline for Sales, and Brand Preference of customers.
Key Responsibilities
* Monitor competition and market trends in the automotive ecosystem
* Define Ideal Customer Profile (ICP)
* Segment: OEMs, Tier 1s, EV startups
* Build account-based marketing (ABM) strategy
* Campaign-based lead generation
* MQL SQL conversion tracking
Key Responsibilities - Digital Marketing & Brand Building
* Website revamp (positioning as premium engineering partner)
* SEO / SEM for automotive engineering keywords
* LinkedIn campaigns targeting engineering leaders
* Email marketing
* Thought leadership content (EV, ADAS, CAE, CAD etc)
* Case studies & whitepapers
* Work closely with Delivery, Engineering, Pre-Sales, and Finance teams
* Employer branding for engineering talent
Key Responsibilities - Event & Field Marketing
* Event selection & ROI analysis
* Booth design & messaging
* Pre-event digital campaigns and Post-event lead follow-up process
* Regional coordination with Sales heads
Key Responsibilities - Farming Support
* Account-specific campaigns for top 20 customers
* Cross-sell campaign kits
* Executive connect programs
* Quarterly newsletter to existing clients
Experience Requirement
* Has in-depth experience of handling global markets
* 1015 years in B2B Marketing. Sales experience is a plus
* Proven track record of Demand generation, ABM and Event success
* Exposure to Engineering Services / IT Services / Automotive domain is strongly desirable
Skill and Success Traits Requirement
* Strong communication and interpersonal skills
* Digital marketing & automation tools
* Event management (global exposure)
* Ability to work across global, cross-cultural teams
* Ownership mindset with strong accountability
* Comfortable working with CXO-levels (customers)
* People management skills (may need to handle a team in future)
* Willingness to travel internationally
If Interested, please share the updated profile with [email removed]
Sourced from naukri