Senior Marketing Manager

Role & responsibilities

. Digital Campaign Management:

• Plan, execute, and optimize marketing campaigns across channels such as Google Ads, social media platforms, and display networks.
• Drive lead generation campaigns for Home Loans, LAP, and other retail lending products.
• Conduct A/B testing to improve campaign performance, conversion rates, and ROI.
• Track conversions and campaign goals using appropriate analytics tools.

2. Data Analysis & Reporting:

• Monitor campaign performance and analyze key metrics and conversion rates.
• Generate actionable insights and recommendations to improve campaign effectiveness.
• Prepare regular MIS reports and dashboards for management review.

3. Budget Management:

• Manage and allocate digital marketing budgets efficiently across campaigns and channels.
• Monitor spend and ensure optimal utilization to achieve business targets.

4. Market & Competition Analysis:

• Conduct competitor benchmarking and market research to identify trends and opportunities.
• Recommend innovative strategies to stay ahead in the affordable housing finance segment.

5. Brand & Online Reputation Management:

• Support brand-building initiatives through digital channels.
• Monitor and manage online reputation, including reviews and customer feedback platforms.

6. Cross-functional Coordination:

• Collaborate with Sales, Credit, Product, and IT teams to align campaign objectives with business goals.
• Work closely with vendors/agencies for campaign execution and performance tracking.

7. Innovation & Industry Trends:

• Stay updated with the latest digital marketing trends, tools, and technologies.
• Implement best practices to enhance campaign efficiency and customer engagement.

Preferred candidate profile

• Bachelors degree in Marketing, Business Administration, Analytics, or related field.
• 4 to 8 years of experience in marketing, preferably in BFSI/HFC/NBFC sector.
• Strong hands-on experience with platforms like Google Ads, Meta Ads, and other digital channels.
• Proficiency in tools such as Google Analytics and campaign tracking systems.
• Strong analytical skills with the ability to interpret data and derive insights.
• Understanding of lead generation funnels and performance marketing metrics.
• Knowledge of online reputation management practices.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Certifications in digital marketing are an added advantage