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    Job · 19215074

    Kotak Mahindra Bank Ltd.. logo

    Senior Marketing Manager - Mortgages & Loans

    Kotak Mahindra Bank Ltd.. · Mumbai · onsite · Posted 27d ago

    Undisclosed8–10 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    Senior Marketing Manager - Mortgages & Loans


    Build one of the most exciting growth businesses in banking. We're looking for a Senior Manager (8-10 years experience) to lead marketing for Kotak's Mortgages & Loans business. This is not a traditional marketing role. It's a modern, full-funnel role that sits at the intersection of consumer insights, content, brand, performance marketing, and business growth.


    You'll shape propositions, create compelling campaigns, drive customer acquisition and engagement, and work across every stage of the funnel, from awareness to conversion.


    What you'll do:

    • Translate customer insights into strong marketing propositions and campaigns
    • Lead integrated marketing across digital, D2C, social media, influencers and partnerships
    • Drive acquisition, engagement and business growth across Loans products
    • Build content-led customer journeys across the funnel
    • Partner with product, analytics, media and agency teams to deliver measurable outcomes
    • Own campaign performance, optimisation and business impact

    Who we're looking for:

    • 8-10 years of consumer marketing experience
    • Strong storytelling, communication, and content skills
    • Someone equally comfortable with creative ideas and business numbers
    • Hands-on marketer with a digital-first mindset
    • Passion for building brands, campaigns, and growth engines
    • MBA from a premier institute
    • Experience with a leading financial services brand, top-tier consumer brand, consumer tech company, or a Top 3 advertising agency working on large FMCG or consumer brands.
    • Strong foundation in consumer marketing, brand building, and communications
    • Proven ability to combine customer insight, creativity, and business impact
    • Exposure to digital-first marketing, content, performance marketing, and integrated campaigns is highly desirable

    Why this role?

    You'll work on products that help customers achieve some of their biggest life goals, whether it's buying a home, expanding a business or fulfilling an aspiration. You'll have the opportunity to shape strategy, build campaigns, influence business outcomes and create work that customers see every day.


    • MBA (Marketing) from a Premier Institute preferred.

    Role: Senior Manager

    Reporting to: AVP / DVP


    Sourced from naukri

    Skills

    Customer Engagementloan productsconsumer marketingBrand MarketingMarketing AnalyticsFinancial Services MarketingCampaign ManagementMortgage productsBrand BuildingCustomer AcquisitionProduct Marketing

    About Kotak Mahindra Bank

    Kotak Mahindra Bank Ltd.. logo

    Kotak Mahindra Bank Ltd..

    Banking

    60.4k+

    employees

    1985

    41 years old

    Mumbai, Maharashtra

    India

    ₹7.9L PA avg

    Avg at Kotak Mahindra Bank

    About

    From launching Kotak Mahindra Finance Ltd. in 1985 to becoming one of the country’s most trusted financial institutions today, it’s been quite a journey.

    Industries

    BankingFinancial Services

    Employee ratings

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