Senior Marketing Manager / Marketing Head

Key Responsibilities:

• Build and execute the company's overall marketing & lead-generation strategy
• Generate high-quality, qualified real estate leads through Meta, Google and other relevant channels
• Manage and optimize digital marketing campaigns, budgets, CPL and lead quality
• Build a strong brand presence across Instagram, Facebook, LinkedIn, Google and other relevant platforms
• Develop and manage the company's content and social media strategy
• Plan campaigns for individual projects based on location, pricing, target audience and inventory
• Build lead funnels from Advertisement Lead Qualification Site Visit Booking
• Set up and manage CRM, lead tracking, reporting and marketing analytics
• Work closely with the sales team to improve lead-to-site-visit and site-visit-to-booking conversion
• Identify new lead-generation opportunities including corporate tie-ups, referrals, events, local marketing and partnerships
• Build and eventually manage the marketing team, including performance marketing, content, design and other required functions
• Track marketing ROI and continuously improve campaigns based on actual business results

Who We're Looking For:

• 4 to 6 years of relevant marketing experience
• Real estate marketing experience is strongly preferred
• Prior experience with a real estate channel partner, brokerage, developer or property sales company is highly preferred
• Strong hands-on knowledge of Meta Ads & Google Ads
• Proven experience in lead generation and performance marketing
• Strong understanding of CRM, funnels, analytics and conversion tracking
• Ability to build a marketing department and processes from scratch
• Strong understanding of the Indian real estate market
• Someone who is strategic but also willing to execute themselves
• Strong communication, ownership and leadership skills

Location: Hinjewadi, Pune

Experience: 4 to 6 years

Industry: Real Estate / Channel Partner / Brokerage

Employment: Full-time

Most Important:

we need someone who can say:

Give me a project, a budget and timeline. I'll create the campaign, creatives, landing page/lead form, tracking, CRM flow, analyse the leads, optimise the campaign and report how many qualified leads and site visits we're actually getting