Senior Marketing Manager - 360 Degree Marketing - FMCG

Role Overview: Senior Marketing Manager (360 Degree)

Role Type: 360 - Degree Marketing Leadership

About the Role

Our client is looking for a high - performing Senior Marketing Manager to drive the end - to - end 360 - degree marketing vision for leading consumer brands. In this mandate, you will own the complete marketing ecosystem - seamlessly blending traditional above - the - line (ATL) channels, below - the - line (BTL) trade activations, digital ecosystems, and consumer engagement strategies to maximize market share, accelerate brand growth, and build powerful equity.

Key Responsibilities

- Holistic Brand Strategy: Formulate and execute comprehensive 360 - degree brand growth roadmaps that align with local consumer behavior, market trends, and overall corporate objectives.

- Integrated Multi - Channel Campaigns: Direct the conceptualization and deployment of end - to - end campaigns across TV, radio, digital platforms, social media, out - of - home (OOH), and experiential touchpoints.

- Digital & Performance Marketing: Drive the digital agenda, performance marketing strategies, content pillars, and online community management to build strong digital brand affinity and consumer acquisition.

- Trade & Shopper Marketing Alignment: Partner closely with the commercial and sales teams to develop high - impact in - store activations, POS merchandising, and channel - specific programs that optimize retail visibility and conversion.

- Consumer Insights & Market Analytics: Monitor competitive landscapes, analyze market research, and translate data - driven insights into actionable positioning and product innovations.

- Budget & P&L Accountability: Manage annual marketing expenditures effectively, ensuring optimal allocation and high ROI across media channels, agency fees, and brand initiatives.

- Team & Agency Leadership: Mentor and develop internal marketing talent while managing strategic partnerships with creative, media, PR, and research agencies.

Candidate Profile & Requirements

- Experience: 8+ years of progressive marketing experience within the FMCG or consumer goods sector, with a proven history of managing 360 - degree campaigns.

- Education: MBA & relevant advanced certification is an advantage.

- Core Competencies: Expert - level mastery of both traditional ATL/BTL marketing mechanics and modern digital/performance ecosystems.

- Leadership & Influence: Demonstrated ability to lead cross - functional teams, manage complex stakeholder matrices, and drive agency performance.

- Analytical & Strategic Mindset: Exceptional ability to synthesize complex market data and consumer research into clear, creative, and profitable brand actions.