Senior Marketing Lead

Job Summary

DAKboard is a fast-growing smart display platform that transforms any screen into a personalized dashboard. From syncing calendars, to showcasing family photos, to displaying weather, to-dos, news, and traffic, DAKboard is where the digital world comes together in one simple, elegant view. Tens of thousands of households, offices, and small businesses already use DAKboard every day for everything from family command centers to lobby welcome boards and conference room schedules. With its intuitive drag-and-drop customization and ever-expanding set of integrations, DAKboard has built a passionate user community, and is just getting started.

DAKboard is looking for a senior marketer to own its marketing end to end: planning it, building it, running it, and measuring it. Its a hands-on, senior role for someone who wants to build a marketing engine from the ground up and run it themselves, backed by part-time contractors, saas.groups central marketing team, and a growing set of AI agents. Youll partner closely with DAKboards CEO, with real ownership over strategy and execution across a wide range of channels, including email, landing pages and CRO, performance marketing, social, retargeting, partnerships, and SEO content, for a product used by tens of thousands of households across the US.

This role currently has no direct reports. Instead of a team of employees, you work through part-time contractors, saas.groups central marketing specialists, and AI agents, and you do a good part of the hands-on work yourself.

Your immediate impact in the first 3-6 months will be:

• Get a clear read on DAKboards current marketing channels and choose where you can make the biggest impact first. Theres plenty of room to build things out and automate as you go
• Take full ownership of at least one channel end to end, building it out properly and automating what can be automated before moving on to the next
• Start managing DAKboards part-time contractors (landing pages/content/design, social/email/distribution, paid ads) and put AI agents to work on research, content, and analysis in your day-to-day

Your responsibilities

• Own DAKboards marketing strategy end to end: plan it, build it, run it, and measure it, channel by channel
• Build out and automate DAKBoards channels: email, landing pages and conversion rate optimization, performance marketing (Google Ads, Amazon Ads), social, retargeting, partnerships/affiliates, and SEO content
• Manage and quality-check the work of part-time contractors across these channels
• Set up, manage, and scale a growing set of AI agents and tools to cover research, content, analysis, and automation
• Partner closely with DAKboards CEO on priorities, budget, and testing new channels
• Write and speak in a way that genuinely resonates with DAKboards core audience: busy US families and parents

What You bring to the table

• You think in systems, not just channels, and can look at DAKboards marketing as a whole to figure out what to focus on next
• Delegation comes naturally to you. You can scope a project clearly, hand it off to a contractor, an agency, or an AI agent, and judge the quality of what comes back
• Youre organized and self-driven, the kind of person who follows through without anyone chasing you, and youre just as comfortable writing the marketing content and setting up a system yourself as planning the strategy behind it
• You already use AI tools and agents every day in your own marketing work, for research, content, and analysis, and you can show us real examples. Our interview process includes a short practical exercise with AI tools.
• Youve marketed a B2C SaaS or subscription product before, ideally with ownership across more than one channel. Hardware or e-commerce experience helps, but its not required
• Youre a fast learner. saas.groups central marketing team already has hands-on experience across every channel and with AI automation systems, so you dont need to have mastered them all yourself. You just need to pick up new approaches quickly and put them to work
• Your English is native-level American, with a natural feel for how US consumers talk and think, so what you write actually sounds like DAKboards audience

Nice to have experience with email marketing at scale, CRO/landing page optimization, performance marketing (Google Ads, retargeting), partner/reseller/affiliate program management, or smart-home, consumer electronics, or family-tech products.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.