Senior Marketing Executive

• We are looking for a Senior Marketing Executive Performance & Retention who can drive growth for a B2C/D2C mobile app by owning both user acquisition and lifecycle marketing.
• This role is retention-first, with strong hands-on expertise in CleverTap to build automated funnels, improve user engagement, and increase repeat conversions.

Key Responsibilities

• Retention & Lifecycle Marketing (Primary Focus Must Have) Own end-to-end lifecycle marketing using CleverTap (mandatory) Build and optimise automated funnels for: User onboarding & activation Drop-off recovery (e.g., incomplete actions, payments) Engagement & habit formation Re-engagement & win-back campaigns Set up and manage: Push notifications, in-app messages, email, SMS, WhatsApp Perform advanced user segmentation, cohort analysis, and personalisation Improve key metrics: D1, D7, D30 retention, DAU/MAU, repeat usage
• Funnel Optimisation & Automation Map the full user journey: Install
• Signup
• Key Action
• Conversion
• Retention Identify drop-offs and fix them using: Behavioral triggers Event-based automation Personalised communication flows Continuously run A/B tests on messaging, timing, and channels
• User Acquisition Manage and optimize campaigns across: Google Ads (UAC/App Campaigns preferred) Meta Ads (Facebook & Instagram) Focus on acquiring high-quality users aligned with retention and LTV Work closely with the retention strategy to improve overall ROAS
• Analytics & Experimentation Work with tools like Firebase, GA4, AppsFlyer, or Mixpanel Define and track key events: Measure funnel performance and run continuous experiments

Required Skills & Qualifications

• Must-have: Hands-on experience with CleverTap (campaigns, journeys, segmentation, automation)
• Experience working on B2C or D2C mobile apps Strong understanding of user lifecycle and retention strategies
• Basic to intermediate experience in Google Ads & Meta Ads Data-driven mindset with strong analytical skills
• Good to Have Experience with MoEngage or similar tools Experience in fintech, mobility, ecommerce, or high-frequency apps
• Understanding of Tier 2/3 user behaviour and vernacular communication
• Key Metrics Ownership Retention (D1, D7, D30) Activation Rate & Funnel Conversion Rates DAU/MAU & User Engagement LTV and Repeat Conversion ROAS (in collaboration with paid campaigns)

What Were Looking For

• Someone who is retention-first, not just acquisition-focused
• Strong ownership of user funnels and automation journeys
• Ability to translate data into actionable lifecycle strategies
• Hands-on executor who can build and optimise campaigns independently