Senior Marketing Executive

Company Description Focus Diagnostics is a leading B2B diagnostic partner in South India, serving corporates, hospitals, insurance companies, TPAs, and individual consumers through 50+ NABL-accredited centres across Telangana, Andhra Pradesh, and Karnataka. Since 2004, the organization has specialized in precision pathology, advanced radiology, and preventive health programs, supported by standardized SOPs, digital reporting, and reliable turnaround times. Corporate partners benefit from on-site health camps, executive check-ups, and scalable employee wellness programs with dedicated account management. Hospitals and referring clinicians can access white-label radiology, specialized pathology, and advanced imaging, while insurance partners leverage streamlined pre-policy medicals and cashless services. Individual patients receive comprehensive diagnostic and preventive care from expert clinicians, underpinned by a strong patient-first service ethos.
Role Description The Senior Marketing Executive will lead and execute marketing initiatives to grow Focus Diagnostics presence among corporate clients, hospitals, insurance partners, and individual customers. This full-time, on-site role based in Khairatabad involves developing and implementing marketing plans, coordinating campaigns across digital and offline channels, and supporting sales teams with targeted collateral and outreach programs. The role includes conducting market research to identify growth opportunities, tracking competitor activities, and generating insights that guide positioning and service offerings. The Senior Marketing Executive will collaborate with operations and business development teams to design and promote corporate health programs, referral partnerships, and insurance-linked services, while monitoring campaign performance and optimizing budgets. Daily responsibilities also include stakeholder communication, event and health camp promotion, and maintaining brand consistency across all touchpoints.
Qualifications

• Candidates should possess strong Market Planning and Marketing skills to design, execute, and optimize multi-channel campaigns.
• Candidates should possess solid Market Research skills to analyze trends, customer segments, and competitive landscapes.
• Candidates should possess effective Communication skills to engage corporate stakeholders, medical partners, and internal teams.
• Candidates should possess Sales and Marketing skills to support lead generation, conversion, and relationship management.
• Experience in healthcare, diagnostics, or B2B services, particularly with corporate and institutional clients, is highly beneficial.
• Proficiency in using CRM tools, marketing analytics platforms, and MS Office (PowerPoint, Excel) is preferred.
• Ability to work on-site in Khairatabad, manage multiple projects, and collaborate cross-functionally with business and clinical teams.
• Bachelor's degree in Marketing, Business Administration, or a related field; a postgraduate qualification or MBA is an added advantage.