Senior Marketing Executive

Key Responsibilities:

• Develop and implement marketing strategies to strengthen the brand and support business growth.
• Develop and execute digital marketing and social media strategies to improve brand visibility and engagement.
• Plan and execute brand communication strategies across relevant channels.
• Coordinate with external marketing, advertising, PR, and creative agencies to deliver campaigns effectively.
• Ensure all marketing and communication content is aligned with brand guidelines and maintains high quality.
• Manage the marketing budget effectively and ensure optimum return on marketing investments.
• Create and oversee marketing communication, including campaign content, promotional materials, and other brand communication.
• Review and contribute to the quality of written content used across marketing campaigns.
• Work closely with creative teams on visual communication and marketing materials; knowledge of basic design tools is preferred.
• Stay updated on new marketing trends and explore innovative ways to improve brand reach and customer engagement.
• Ensure timely execution and monitoring of marketing campaigns and initiatives.
• Identify and develop new B2B and B2C marketing channels to increase brand reach and business opportunities.
• Plan and manage marketing events such as workshops, seminars, exhibitions, and promotional activities from start to finish.
• Identify new business development opportunities through online and offline channels.

Preferred candidate profile

• MBA / master's degree in marketing, Business Administration, Communications, or a related field.
• Minimum 2+ years of experience in marketing, preferably with exposure to multiple areas of marketing.
• Strong understanding of digital marketing, social media, branding, and event management.
• Excellent written and verbal communication skills.
• Strong content creation and communication skills with good attention to detail.
• Working knowledge of design tools/software will be an advantage.
• Ability to develop and execute effective marketing and brand strategies.