Senior Marketing Executive

Role & responsibilities

1. Business Development
• Identify and develop new business opportunities across hospitals, clinics, doctors, corporates, and other healthcare institutions.
• Generate leads and convert prospects into business clients.
• Achieve monthly and quarterly sales targets.
2. Doctor & Corporate Relationship Management
• Build and maintain strong relationships with doctors, hospitals, clinics, and corporate clients.
• Conduct regular client visits and understand their requirements.
• Handle client queries, feedback, and service-related concerns.
3. Healthcare Service Promotion
• Promote pathology, radiology, health packages, home collection, and other diagnostic services.
• Communicate service benefits, pricing, offers, and packages effectively.
• Coordinate promotional activities and campaigns.
4. Market Development
• Identify new markets, potential clients, and business opportunities.
• Monitor competitor activities, pricing, and market trends.
• Suggest strategies to improve market penetration and revenue.
5. Sales & Revenue Management
• Prepare daily/weekly/monthly sales plans and achieve assigned targets.
• Track business generated from individual clients and channels.
• Follow up on pending leads, quotations, and payments.
6. Team Coordination
• Coordinate with Sales, Operations, Marketing, Collection, and Lab/Radiology teams to ensure smooth service delivery.
• Guide junior sales/marketing executives and support them in achieving targets.
• Share market feedback and business updates with management.
7. Client Retention
• Maintain regular communication with existing clients.
• Identify opportunities for repeat business and cross-selling of diagnostic services.
• Resolve client issues promptly to maintain long-term relationships.
8. Reporting & MIS
• Maintain daily activity reports, visit reports, lead trackers, and sales MIS.
• Submit regular updates on target achievement, new clients, revenue, and market activities.
• Analyze sales performance and prepare action plans for improvement.
9. Brand & Marketing Activities
• Support healthcare camps, doctor meets, corporate health programs, and promotional events.
• Ensure proper visibility and promotion of the company's brand and services.
• Coordinate with the marketing team for creatives, campaigns, and promotional materials.
10. Compliance & Professional Conduct

• Follow company policies, pricing guidelines, and healthcare industry standards.
• Maintain confidentiality of client and patient-related information.
• Ensure professional and ethical communication with doctors, clients, and business partners.