Senior Marketing Executive

Job Title: Senior Marketing Executive
Location: Chennai
Experience: 3-4 Years
Industry Preference: B2B IT Services / IT Product Companies / Marketing Agencies
Qualification: MBA preferred
Immediate Joiners Preferred

Job Summary
We are looking for a dynamic and result-oriented Senior Marketing Executive with strong experience in B2B marketing, email campaigns, inbound lead generation, and digital marketing initiatives. The ideal candidate should have hands-on experience in planning and executing integrated marketing campaigns, coordinating with sales teams, and driving lead generation activities for IT services or consulting businesses.

Roles & Responsibilities

• Plan and manage email and 360 marketing campaigns
• Drive inbound lead generation and coordinate with sales
• Create content for emails, blogs, landing pages, and social media
• Manage LinkedIn and other professional social channels
• Track campaign performance and prepare reports
• Conduct market and competitor research
• Support SEO, Google Ads, and LinkedIn Ads
• Manage CRM and lead tracking
• Coordinate with internal teams for campaign execution
• Prepare reports and presentations using Excel and PowerPoint

Required Skills

• 3+ years of marketing experience, preferably in B2B IT/IT consulting
• 1+ year in inbound lead generation and 360 campaign management
• Strong knowledge of email marketing, CRM, and lead management
• Excellent content writing and communication skills
• Strong analytical, reporting, and presentation skills
• Proficient in MS Excel and PowerPoint
• Ability to manage multiple campaigns independently

Preferred Skills

• Experience in Account-Based Marketing (ABM)
• Familiarity with project management tools
• Knowledge of SEO, SEM, Google Ads, and LinkedIn paid campaigns
• Strong research and strategic planning skills

Additional Requirements

• Candidates who can join immediately will be preferred
• Strong interpersonal and stakeholder management skills
• Ability to work in a hybrid work environment effectively