Senior Marketing Executive, Performance Marketing

The Senior Marketing Executive, Performance Marketing role offers an opportunity to make a meaningful impact within IQ-EQ's global marketing function. Working across a diverse portfolio of digital initiatives, you'll help ensure marketing investment delivers strong business outcomes through a combination of strategic thinking, analytical rigour and effective cross-functional collaboration. This is an excellent opportunity for a marketing professional looking to deepen their expertise within a global, growth-focused organisation.

What you'll do

• You'll support the planning, execution, and optimisation of digital advertising campaigns across LinkedIn, Google Ads, and Display platforms, ensuring alignment with campaign objectives and performance goals.
• You'll manage campaign performance by monitoring and improving key metrics such as CTR, CPC, and conversion rates through audience segmentation, keyword research, forecasting, and campaign structure optimisation.
• You'll ensure accurate end-to-end campaign tracking and data-driven decision-making using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• You'll collaborate with design and content teams to deliver compelling ad creative and messaging that align with brand standards, marketing objectives, and target audiences.
• You'll stay up to date with digital marketing best practices, provide recommendations for continuous improvement, foster knowledge sharing within the marketing team, and offer operational support and guidance as needed.

What we offer

• Competitive Total Rewards Package: Comprehensive annual compensation including basic salary, HRA, special allowance, provident fund, gratuity, internet allowance, and food allowance.
• Health & Insurance Coverage: Medical insurance, group term life insurance, and personal accident insurance.
• Allowances & Support: Transportation/transport allowance and shift allowance.
• Paid Time Off: Generous leave policy to support work–life balance.