Senior Marketing Executive (B2B Marketing)
Motion Drivetronics · Mumbai · onsite · Posted 36d ago
Undisclosed3–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
We are looking for a results-driven, highly technical, and self-motivated Senior Marketing Executive to lead B2B customer acquisition strategies, manage key marketing operations, and oversee client onboarding. The ideal candidate bridges the gap between technical engineering concepts and strategic B2B marketing-capable of understanding complex technical drawings while driving campaigns, managing customer relationships, and supporting the team to meet corporate sales and brand objectives.
Key Responsibilities
B2B Customer Acquisition Sales Cycle Management
- Develop and execute multi-channel marketing strategies focused on acquiring high-value B2B industrial accounts (both domestic export markets).
- Manage the end-to-end B2B marketing sales cycle, from providing inputs for lead generation and initial technical qualification to seamless customer onboarding.
- Efficiently handle, qualify, and route inbound leads generated across various digital marketing channels, website inquiries, and industry campaigns. Technical Interpretation Client Visits
- Interpret technical drawings, engineering specifications, and motor/gearbox application requirements to provide accurate solutions to prospective clients.
- Conduct strategic customer visits alongside sales teams to present solutions, understand custom requirements, and reinforce corporate relationships.
- Represent Mechtex at trade shows, industrial expos, and exhibitions-engaging key stakeholders and capturing qualified industry leads. Account Maintenance CRM Management
- Maintain strong ongoing relationships with existing corporate accounts to drive retention, satisfaction, and long-term business growth.
- Oversee, update, and optimize the companys CRM system to ensure accurate lead tracking, deal pipelines, and communication histories.
- Prepare, analyze, and maintain regular MIS reports to track marketing performance, conversion metrics, and ROI for management review. Team Support Performance Driving
- Overlook and assist junior marketing executives, ensuring alignment with campaign goals and quality standards in lead follow-ups.
- Drive measurable results across lead volume, channel efficiency, and customer conversion rates. Candidate Profile RequirementsCategoryDetails QualificationsEducation ExperienceBachelor s Degree in Mechanical / Electrical / Mechatronics Engineering or Marketing with proven industrial marketing history (3+ years in B2B engineering marketing preferred).Technical SkillsStrong ability to read and interpret engineering drawings. Solid grasp of core engineering and motion control concepts. Understanding of motors gearboxes is an added advantage.Domain PreferredPrior knowledge or experience in motion control, industrial automation, or drone/aerospace verticals is highly desirable.Software / ToolsProficiency in CRM platforms, Microsoft Excel (Advanced MIS reporting), and analytics tools.CommunicationExcellent written and verbal communication skills; confident in technical discussions with engineering heads and procurement managers.Personal TraitsSelf-motivated, proactive leader, target-oriented with strong analytical and problem-solving skills.What We Offer
- Opportunity to drive marketing for advanced motion control and aerospace product lines.
- Competitive compensation package with performance incentives.
- Professional growth and leadership opportunities in a technology-driven manufacturing environment.
- Opportunity to visit OEM customers and exhibit/visit at expos globally.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AerospaceIndustrial MarketingMechatronicsAnalyticsProcurementCustomer AcquisitionanalyticalexcelDigital MarketingMarketing Operations
About Motion Drivetronics
Motion Drivetronics
Industrial Automation
25
employees
Navi Mumbai
IN
About
When we established MECHTEX in 1967, the world of motors and automation was vastly different. Technology was simpler, yet the demand for precision and quality was always paramount. Over the decades, Ive witnessed an incredible transformation in the industry from the rise of automation and robotics to the push for energy efficiency and sustainable solutions. What has remained constant, however, is our unwavering commitment to innovation and excellence
Industries
Industrial Automation
Employee ratings
33 reviews
4.0/ 5
Culture
3.6
Career growth
3.0
Work-life
3.8
Employees rate it well for
Senior Management5Work Culture5
Find them on