Senior Marketing Executive-Admissions

Job Description Area Coordinator – Admissions & Outreach

Experience: 2–6 Years
Location: Assigned District / Area
Department: Admissions & Outreach

Role Overview

Responsible for driving student admissions, counselling, lead generation and institutional outreach within the assigned territory. The role involves developing strong relationships with schools, colleges and education stakeholders while achieving assigned admission and lead-conversion targets.

Key Responsibilities

• Conduct regular field visits to schools, colleges and educational institutions within the assigned territory.
• Build and maintain strong relationships with Principals, Teachers, Counsellors, Career Coordinators and other key stakeholders.
• Conduct student and parent counselling to guide prospective students through the admission process.
• Organise and conduct seminars, workshops, career counselling sessions and student engagement activities.
• Generate quality leads through school visits, institutional outreach, events, seminars, counselling and local marketing activities.
• Follow up with prospective students and ensure effective lead-to-admission conversion.
• Achieve 100% of the assigned monthly admission targets for the territory.
• Plan and execute local marketing, BTL and promotional activities to strengthen market presence.
• Identify and develop new school/college partnerships and institutional outreach opportunities.
• Coordinate closely with the Admissions, Counselling and Marketing teams for lead management and conversions.
• Maintain accurate daily visit reports, lead MIS, follow-up records and admission data.
• Monitor local market trends, competitor activities and emerging admission opportunities.
• Ensure regular follow-up with students and parents throughout the admission cycle.
• Travel extensively across the assigned territory as required.

Key Result Areas (KRAs)

• Admissions Target: Achievement of assigned monthly admission targets.
• Student Counselling: Effective counselling and guidance to prospective students and parents.
• Lead Generation: Generation of quality leads through institutional and field outreach.
• Lead Conversion: Timely and effective conversion of leads into admissions.
• Institutional Outreach: Development and maintenance of strong school and college relationships.
• Field Activities: Completion of planned visits, seminars, workshops and BTL activities.
• Market Development: Identification of new institutions, partnerships and admission opportunities.
• MIS & Reporting: Timely and accurate submission of visit, lead, follow-up and admission reports.
• Stakeholder Management: Strong engagement with schools, colleges and local education stakeholders.

Candidate Profile

• 2-4 years of relevant experience in Education, Admissions, Student Counselling, Outreach, Sales or Field Marketing.
• Strong communication, counselling and interpersonal skills.
• Good understanding of the local education market and institutional ecosystem.
• Proven ability to achieve sales/admission targets and drive conversions.
• Strong follow-up and relationship-management skills.
• Ability to build and maintain relationships with schools, colleges and educational stakeholders.
• Self-driven, target-oriented and capable of working independently.
• Strong planning, coordination and reporting skills.
• Willingness to travel extensively within the assigned territory.